Performance Creative Strategist - Conversion-Driven Ad Architect

Creative People; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Creative People is seeking a Creative Strategist to drive performance content across paid channels. You’ll develop briefs, pitch angles, and work with paid creative and influencer teams to continually improve paid outputs.

You’ll own briefs from concept to publish, collaborate with production teams, and leverage performance data to test new ideas across Meta, TikTok, and YouTube. Join a fast-paced pod focused on measurable results.

Qualifications

• Demonstrated experience in performance creative or strategy.
• Ability to translate insights into compelling briefs and scripts.
• Strong data fluency; identify patterns and inform creative direction.
• Solid understanding of Meta, TikTok, YouTube paid ecosystems.
• Proven ability to manage multiple creative projects and deadlines.
• Detail-oriented with quality control and consistency in output.

Responsibilities

• Review and develop 10-15 briefs per week for paid performance content across formats (static, video, etc.).
• Set a high bar for creative strategy and briefing grounded in customer insight, hypothesis, and measurable criteria.
• Write scripts and copy for video ad concepts with hooks and trends.
• Collaborate with Influencer Team to shape creator briefs for paid ads.
• Own the end-to-end creative development process from ideation to analysis.
• Work with editors, designers, and producers to guide execution and maintain quality.
• Use performance metrics (CTR, CVR, etc.) to sharpen strategy.
• Help build scalable creative systems, templates, and best practices.
• Take ownership of creative initiatives and partner with performance leaders.
• Stay updated on AI tools to enhance briefing, concepting, and workflows.

Skills

Performance creative

Briefing & writing

Data-driven

Paid media platforms

Project management

Attention to detail

Job description

Creative People is seeking a Creative Strategist to drive performance content across paid channels. You’ll develop briefs, pitch angles, and work with paid creative and influencer teams to continually improve paid outputs.

You’ll own briefs from concept to publish, collaborate with production teams, and leverage performance data to test new ideas across Meta, TikTok, and YouTube. Join a fast-paced pod focused on measurable results.