Senior Performance Creative Strategist (DTC)

OnHires; United States; Remoto; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

OnHires is seeking a Creative Strategy Lead for a growing US-based direct-to-consumer brand specializing in bags and travel accessories. You will own the paid advertising creative strategy across Meta, TikTok, and other channels, driving testing and iteration to optimize performance and growth.

The role reports to the CEO and requires hands-on leadership without people management responsibilities, focusing on crafting briefs, scripts, and production guidelines, and guiding creators and editors

Competenze

• Hands-on performance creative strategy experience with DTC brands selling physical products.
• Strong consumer research, copywriting, and creative testing skills.
• Ability to interpret performance data and translate into stronger creative decisions.

Mansioni

• Take ownership of the creative strategy function for paid advertising across Meta, TikTok, and other channels.
• Report directly to the CEO and drive insight-driven creative testing and iteration.
• Develop and maintain a structured creative testing roadmap with clear hypotheses and documented results.
• Write briefs, scripts, and production guidelines, and direct creators and editors.
• Conduct customer research to uncover motivations and turn insights into compelling advertising concepts.

Conoscenze

Creative strategy

DTC brand experience

Consumer research

Copywriting

Creative testing

Data-driven decisions

Descrizione del lavoro

OnHires is seeking a Creative Strategy Lead for a growing US-based direct-to-consumer brand specializing in bags and travel accessories. You will own the paid advertising creative strategy across Meta, TikTok, and other channels, driving testing and iteration to optimize performance and growth.

The role reports to the CEO and requires hands-on leadership without people management responsibilities, focusing on crafting briefs, scripts, and production guidelines, and guiding creators and editors