Paid Social Media Planner — Growth & Optimization

Razorfish; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Job summary

Razorfish is hiring a Media Planner, Paid Social in the United States. This role supports planning, activation, and optimization of paid social campaigns, collaborating with strategy, activation, analytics, creative, and account teams to deliver client programs.

The ideal candidate has 1–2 years in paid social or related fields, with hands-on experience across major platforms and proficiency in Excel and PowerPoint. This position offers growth within a dynamic, results-driven team.

Qualifications

• 1–2 years in paid social, digital media, or related field.
• Experience supporting paid social campaigns across major platforms.
• Familiarity with campaign setup, activation, trafficking, budgeting, pacing, and optimization.
• Proficiency with platform-native buying tools (e.g., Meta/TikTok/LinkedIn/Snapchat).
• Strong analytical skills and ability to derive actionable insights.

Responsibilities

• Support paid social plans aligned to client goals and objectives.
• Assist with audience research, competitive analysis, and consumer insights to inform planning.
• Contribute to plans across Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X.
• Help develop audience strategies, budget allocations, and media plans.
• Execute campaign setup, trafficking, QA, activation and launch across platforms.
• Monitor pacing, budgets, and delivery to ensure objectives are met.
• Analyze performance and identify trends and optimization opportunities.
• Support client deliverables: media plans, performance reports, recaps, and presentations.
• Assist with forecasting, reporting, billing reconciliation, and plan maintenance.
• Collaborate with cross-functional teams to ensure successful execution.

Skills

Paid social

Digital marketing

Analytics

Excel

PowerPoint

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Snapchat Ads Manager

Job description

Razorfish is hiring a Media Planner, Paid Social in the United States. This role supports planning, activation, and optimization of paid social campaigns, collaborating with strategy, activation, analytics, creative, and account teams to deliver client programs.

The ideal candidate has 1–2 years in paid social or related fields, with hands-on experience across major platforms and proficiency in Excel and PowerPoint. This position offers growth within a dynamic, results-driven team.