Paid Social Planner & Campaign Optimizer (Flexible Hours)

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Digitas is seeking a Media Planner, Paid Social to plan, implement and optimize data-driven campaigns across major social platforms. You will partner with cross-functional teams and stay ahead of evolving ad products and AI tools to drive client results.

You will manage campaign setup, trafficking, optimization and reporting while leveraging API partners and platforms to meet client goals with precision.

Qualifications

• Bachelor’s degree required
• 3+ years of experience in media or ad operations
• 1+ years of hands-on experience in self-service capacity within social platforms
• Experience with API partner UIs (Brand Networks, 4C, Kinetic Social) and Facebook/Instagram/Twitter/LinkedIn
• Familiarity with prompt-based AI tools (e.g., ChatGPT, Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Plan, implement, manage and optimize data-driven campaigns across all social platforms
• Collaborate with Media Planning, Social Strategy, and Strategy & Analytics groups
• Run paid media in API partner platforms and in social platforms; handle setup, trafficking, optimization and reporting
• Stay updated on new ad products and technologies and apply them to client goals
• Test API partners and maintain relationships with platform partners to influence roadmaps

Skills

Teamwork

Project management

Excel

Verbal and written communication

Media metrics knowledge

Bachelor’s Degree

Education

Bachelor’s Degree

Tools

Brand Networks

4C

Kinetic Social

Facebook/Instagram

Job description

Digitas is seeking a Media Planner, Paid Social to plan, implement and optimize data-driven campaigns across major social platforms. You will partner with cross-functional teams and stay ahead of evolving ad products and AI tools to drive client results.

You will manage campaign setup, trafficking, optimization and reporting while leveraging API partners and platforms to meet client goals with precision.