Paid Social Planner - Flexible Hours & Data-Driven Campaigns

Digitas North America; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

Disability Insurance

401K

Parental Leave

Tuition Reimbursement

Flexible Time Off

Job summary

Digitas North America is seeking a Media Planner, Paid Social to plan, implement, manage and optimize data-driven campaigns across all social platforms. You’ll work with the national Paid Social practice to track market opportunities, create training materials, and vet new platforms.

You’ll manage clients’ paid social activities from planning to reporting, collaborating with Strategy, Analytics and Social teams to maximize impact and deliverables while staying flexible to real-time needs.

Qualifications

• Bachelor’s degree required or equivalent.
• 3+ years of experience in media or ad operations preferred.
• 1+ years hands-on experience in self-service within social platforms (API UIs, eg. Brand Networks, 4C, Kinetic Social).
• Familiarity with prompt-based AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Translate client goals into a paid social strategy across platforms.
• Collaborate with Media Planning, Social Strategy, and Analytics teams to align paid and organic social.
• Execute campaigns in API partner platforms and social platforms, including setup, trafficking, optimization, and reporting.
• Stay updated on new ad products and tech to drive business outcomes.
• Test and apply API partner capabilities to improve client results and influence product roadmaps.
• Communicate performance and recommendations clearly to clients.

Skills

Collaboration

Project management

Excel

Communication

Presentation

Media metrics

Independence

Education

Bachelor’s Degree

Job description

Digitas North America is seeking a Media Planner, Paid Social to plan, implement, manage and optimize data-driven campaigns across all social platforms. You’ll work with the national Paid Social practice to track market opportunities, create training materials, and vet new platforms.

You’ll manage clients’ paid social activities from planning to reporting, collaborating with Strategy, Analytics and Social teams to maximize impact and deliverables while staying flexible to real-time needs.