Audience-First Programmatic Media Planner

Razorfish; Birmingham (MI); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish in the United States is seeking a data-driven Media Planner with a strong foundation in audience strategy, programmatic media, and measurement.

You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.

Qualifications

• Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• MUST HAVE: Experience with Yahoo DSP, DV360, The Trade Desk
• Proficiency in Microsoft Office Suite with advanced Excel
• Experience developing data-driven audience recommendations.
• Strong client-facing communication and presentation skills.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns).
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in teams shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Skills

Audience segmentation

Audience development

Audience strategy

Client-facing communication

Campaign performance analysis

Excel proficiency

Education

Bachelor's degree or higher in marketing/advertising/business

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Job description

Razorfish in the United States is seeking a data-driven Media Planner with a strong foundation in audience strategy, programmatic media, and measurement.

You will partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.