Media Planner

Razorfish; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Job summary

Razorfish is hiring a Media Planner, Paid Social in the United States. This role supports planning, activation, and optimization of paid social campaigns, collaborating with strategy, activation, analytics, creative, and account teams to deliver client programs.

The ideal candidate has 1–2 years in paid social or related fields, with hands-on experience across major platforms and proficiency in Excel and PowerPoint. This position offers growth within a dynamic, results-driven team.

Qualifications

• 1–2 years in paid social, digital media, or related field.
• Experience supporting paid social campaigns across major platforms.
• Familiarity with campaign setup, activation, trafficking, budgeting, pacing, and optimization.
• Proficiency with platform-native buying tools (e.g., Meta/TikTok/LinkedIn/Snapchat).
• Strong analytical skills and ability to derive actionable insights.

Responsibilities

• Support paid social plans aligned to client goals and objectives.
• Assist with audience research, competitive analysis, and consumer insights to inform planning.
• Contribute to plans across Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X.
• Help develop audience strategies, budget allocations, and media plans.
• Execute campaign setup, trafficking, QA, activation and launch across platforms.
• Monitor pacing, budgets, and delivery to ensure objectives are met.
• Analyze performance and identify trends and optimization opportunities.
• Support client deliverables: media plans, performance reports, recaps, and presentations.
• Assist with forecasting, reporting, billing reconciliation, and plan maintenance.
• Collaborate with cross-functional teams to ensure successful execution.

Skills

Paid social

Digital marketing

Analytics

Excel

PowerPoint

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Snapchat Ads Manager

Job description

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Media Planner, Paid Social supports the planning, activation, and optimization of paid social campaigns that help clients achieve their business and marketing objectives. Working closely with senior team members, this role contributes to audience research, channel planning, campaign execution, performance analysis, and reporting across leading social platforms.

The Media Planner plays an important role in translating business goals and consumer insights into actionable paid social recommendations and campaigns. This position partners with strategy, activation, analytics, creative, and account teams to support the successful delivery of client programs while building expertise across both paid social planning and platform execution.

Responsibilities

• Support the development and execution of paid social media plans aligned to client business goals and marketing objectives.
• Assist with audience research, competitive analysis, marketplace trends, and consumer insights to inform planning recommendations.
• Contribute to paid social media plans across platforms including Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, and X.
• Support the development of audience strategies, channel recommendations, budget allocations, and media plans.
• Execute campaign setup, trafficking, QA, activation, and launch execution across paid social platforms.
• Monitor campaign pacing, budgets, and delivery to ensure campaigns launch successfully and perform against objectives.
• Analyze campaign performance and identify trends, insights, and optimization opportunities.
• Support ongoing campaign optimizations and implementation of recommendations to improve campaign efficiency and effectiveness.
• Assist in the development of client deliverables, including media plans, performance reports, campaign recaps, and presentations.
• Support forecasting, reporting, billing reconciliation, campaign documentation, and media plan maintenance.
• Collaborate with strategy, analytics, creative, activation, and account teams to ensure successful campaign execution.
• Participate in testing initiatives, learning agendas, and platform innovation opportunities.
• Build relationships with internal teams and media partners while developing an understanding of the paid social landscape.
• Manage multiple projects simultaneously while maintaining strong attention to detail, organization, and accuracy.

Qualifications

• 1-2 years of experience in paid social, digital media, media planning, digital marketing, advertising, or a related field.
• Experience supporting paid social campaigns across platforms such as Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, and X.
• Familiarity with campaign setup, activation, trafficking, budget management, pacing, and optimization.
• Experience using platform-native buying tools such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, or similar platforms.
• Understanding of audience targeting, measurement, and digital media fundamentals.
• Strong analytical skills with the ability to interpret data and identify actionable insights.
• Excellent communication, presentation, and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and commitment to delivering high-quality work.
• Proficiency in Microsoft Excel and PowerPoint.
• Passion for paid social media, digital marketing, emerging technologies, and consumer trends.
• Demonstrated curiosity and eagerness to learn and grow within a collaborative team environment.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our Best-in-class Wellness And Benefits Offerings Include

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.