Paid Social Media Planner: Data-Driven & Flexible Hours

Digitas North America; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Digitas North America is seeking an outstanding Media Planner, Paid Social – someone who has a passion for data analytics and the world of social media to deliver measurable results for clients. You will plan, execute and optimize paid social campaigns across Facebook, Instagram, Twitter and LinkedIn, collaborate with Strategy, Analytics and Creative teams, and report performance to clients.

The role requires 3+ years in media or ad ops and strong Excel skills.

Qualifications

• Bachelor's degree required and 3+ years in media or ad ops.
• Strong Excel skills and client-facing communication.
• Experience with self-serve social platforms and API partners.
• Ability to plan, implement, optimize, and report paid social campaigns.

Responsibilities

• Plan, implement, manage and optimize paid social campaigns across platforms.
• Collaborate with cross-functional teams to align with overall paid media strategy.
• Set up campaigns, trafficking, ongoing optimization, and reporting.
• Stay updated on new ad products and technology to aid goals.
• Test API partners and maintain relationships with platforms.
• Communicate results and recommendations to clients and internal teams.

Skills

Cross-functional teamwork

Communication

Project management

Media experience

Excel

Client facing

Self-service platforms

AI tools familiarity

Education

Bachelor's Degree

Tools

Brand Networks

4C

Kinetic Social

Facebook Ads Manager

Twitter Ads

Job description

Digitas North America is seeking an outstanding Media Planner, Paid Social – someone who has a passion for data analytics and the world of social media to deliver measurable results for clients. You will plan, execute and optimize paid social campaigns across Facebook, Instagram, Twitter and LinkedIn, collaborate with Strategy, Analytics and Creative teams, and report performance to clients.

The role requires 3+ years in media or ad ops and strong Excel skills.