Paid Social Planner & Campaign Optimizer

Publicis Groupe; Boston, Northern (MA, KY); Hybrid; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Groupe is seeking a skilled Media Planner, Paid Social, to manage and optimize data-driven paid social campaigns across multiple platforms. You will collaborate with cross-functional teams to align strategies with client goals and market opportunities.

The role requires 3+ years in media/ad ops, strong Excel skills, and effective communication. A bachelor’s degree is required, with emphasis on self-service social platforms and API tool experience.

Qualifications

• Bachelor’s Degree required.
• 3+ years of experience in media or ad operations.
• 1+ years of hands-on experience working in self-service capacity within social platforms.
• Experience with API partner UIs (e.g., Brand Networks, 4C, Kinetic Social) and Facebook/Instagram platforms.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Serve as a member of the cross-functional client team to translate goals into a paid social strategy across platforms and devices.
• Collaborate with Media Planning, Social Strategy, and Strategy & Analytics groups to align paid social with overall campaigns.
• Run paid media in API partner platforms and social platforms, including setup, trafficking, optimization, and reporting.
• Stay updated on new ad products and technology to maximize business goals.
• Build strong relationships with platform partners to influence product roadmaps based on client needs.
• Use real-time data and learnings to optimize campaigns and share insights with teams.
• Inform budgets, bids, and audiences using planning tools within platforms.
• Communicate campaign performance and recommendations clearly to clients.

Skills

Cross-functional teamwork

Project management

Excel (Advanced)

Verbal and written communication

Client-facing / presentation

Education

Bachelor's Degree

Tools

Facebook/Instagram

Brand Networks

4C

Kinetic Social

Job description

Publicis Groupe is seeking a skilled Media Planner, Paid Social, to manage and optimize data-driven paid social campaigns across multiple platforms. You will collaborate with cross-functional teams to align strategies with client goals and market opportunities.

The role requires 3+ years in media/ad ops, strong Excel skills, and effective communication. A bachelor’s degree is required, with emphasis on self-service social platforms and API tool experience.