Paid Media Strategy Lead — Growth & Performance

Astound Broadband; California City (CA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Insurance options (medical, dental,视生命

Paid Time Off/Vacation

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount program

Job summary

Astound Broadband seeks an experienced Manager, Digital Paid Media to lead its paid acquisition strategy across search, social, programmatic, and affiliate channels. You will manage a multi‑million‑dollar media budget, collaborate with Analytics, eCommerce, and finance, and drive customer growth through data‑driven decisions.

The role requires 5–8+ years in performance marketing, strong leadership, and proficiency with GA4, Looker, Tableau, and major advertising platforms.

Qualifications

• 5–8+ years of paid media management in a high-volume environment.
• Proven track record coaching and developing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or related analytics tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high‑performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.

Skills

Paid media management

Team leadership

Performance marketing

Forecasting & attribution

Advanced Excel

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta Ads

Programmatic

CJ Affiliate

Impact

Job description

Astound Broadband seeks an experienced Manager, Digital Paid Media to lead its paid acquisition strategy across search, social, programmatic, and affiliate channels. You will manage a multi‑million‑dollar media budget, collaborate with Analytics, eCommerce, and finance, and drive customer growth through data‑driven decisions.

The role requires 5–8+ years in performance marketing, strong leadership, and proficiency with GA4, Looker, Tableau, and major advertising platforms.