Head of Digital Paid Media & Growth

Astound Broadband; Massachusetts; Presencial; USD 95.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k retirement plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

STD insurance

Paid Time Off

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement

Employee discount program

Descripción de la vacante

Astound Broadband is seeking a Senior Manager, Digital Paid Media to lead the paid media strategy across search, social, programmatic and affiliate channels. You will manage a multi‑million‑dollar budget, build a high‑performing team, and translate data into actionable plans for senior leadership.

The role requires 5–8+ years in performance marketing, strong analytics, and hands-on experience with GA4, Looker, Tableau, and BigQuery.

Formación

• 5–8+ years managing paid media in high-volume environments.
• Strong analytics, forecasting, attribution, and measurement skills.
• Proficiency with GA4, Looker, Tableau and BigQuery.

Responsabilidades

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy.
• Turn performance data into clear optimization plans and executive reporting.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit and scale.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support Inclusion and Belonging initiatives.

Conocimientos

Paid media leadership

Team coaching

Forecasting

Analytics

GA4

Looker

Tableau

BigQuery

Cross-functional collaboration

Communication

Excel

Educación

Bachelor's degree in Marketing

Herramientas

Google Ads

Microsoft Advertising

Programmatic

CJ/Impact

Descripción del empleo

Astound Broadband is seeking a Senior Manager, Digital Paid Media to lead the paid media strategy across search, social, programmatic and affiliate channels. You will manage a multi‑million‑dollar budget, build a high‑performing team, and translate data into actionable plans for senior leadership.

The role requires 5–8+ years in performance marketing, strong analytics, and hands-on experience with GA4, Looker, Tableau, and BigQuery.