Head of Paid Media & Growth Marketing

Astound Broadband; New Jersey; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401k retirement plan with employer mat

Medical, dental, vision, life and STD

Floating Holiday: 40 hours per year

Paid Holidays: 7 days per year

Paid Sick Leave: varies by state/local

Tuition reimbursement

Regular full-time position

Job summary

Astound Broadband seeks a seasoned Manager, Digital Paid Media to own our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will lead a high-performing team, manage multi-channel budgets, and drive continuous optimization through data-driven insights.

You will leverage GA4, Looker/Tableau, and BigQuery to forecast, measure, and report performance to senior leadership, while expanding affiliate partnerships and testing new platforms for incremental growth.

Qualifications

• 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
• Performance marketing background focused on efficient acquisition, conversion, and growth.
• Track record of coaching and managing high-performing teams.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.

Skills

Paid media strategy

Team coaching

Budget management

Analytics

GA4

Looker/Tableau

Excel

Communication

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Meta

Programmatic

CJ Affiliate

Impact

BigQuery

Job description

Astound Broadband seeks a seasoned Manager, Digital Paid Media to own our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will lead a high-performing team, manage multi-channel budgets, and drive continuous optimization through data-driven insights.

You will leverage GA4, Looker/Tableau, and BigQuery to forecast, measure, and report performance to senior leadership, while expanding affiliate partnerships and testing new platforms for incremental growth.