Paid Media Lead: Digital Growth & Attribution

Astound Broadband; Central City (CO); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k

Insurance coverage

PTO

Floating holidays

Paid holidays

Sick leave

Tuition reimbursement

Employee discounts

Job summary

Astound Broadband is seeking a Senior Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build a high-performing team, and drive customer acquisition, revenue, and marketing efficiency through data-driven decisions.

The ideal candidate has 5–8+ years in paid media, a track record of coaching teams, and strong analytics using GA4, Looker, Tableau, and BigQuery.

Qualifications

• 5–8+ years managing paid media in high-volume environments.
• Strong testing, analytics, forecasting, attribution and performance measurement skills.
• Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Experience with first‑party data, CRM/CDP, and AI-enabled optimization tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions and revenue.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide decisions.
• Apply AI search and content insights to strengthen strategy and performance.
• Communicate strategies and performance insights to senior leadership.

Skills

Paid media management

Performance marketing

Team leadership

Analytics

Excel

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Advertising

Meta Ads

Programmatic

CJ/Impact

Job description

Astound Broadband is seeking a Senior Manager, Digital Paid Media to lead our paid media strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi-million-dollar budget, build a high-performing team, and drive customer acquisition, revenue, and marketing efficiency through data-driven decisions.

The ideal candidate has 5–8+ years in paid media, a track record of coaching teams, and strong analytics using GA4, Looker, Tableau, and BigQuery.