Head of Digital Paid Media & Growth

Astound Broadband; Michigan; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision insurance

Floating holidays

Paid holidays

Sick leave

Tuition reimbursement

Regular full-time position

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead our paid media program across search, social, programmatic, affiliate, and retargeting. You will guide a high-performing team, manage multi-market budgets, and drive optimization to increase conversions and customer value.

The role requires 5–8+ years in paid media with strong analytics. Proficiency in GA4, Looker, Tableau, BigQuery, Google/Microsoft/Meta platforms is expected. Bachelor’s degree preferred.

Qualifications

• 5+ years managing paid media in high-volume environments.
• Experience with subscription, eCommerce, telecom, or DTC business is a plus.
• Strong testing, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery or similar tools.
• Hands-on expertise across Google, Microsoft, Meta, programmatic and affiliate platforms.
• Familiarity with first-party data, CRM/CDP, audience, and AI-enabled optimization tools.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, offers, and landing pages to improve conversions, revenue, and value.
• Drive testing across platforms, audiences, creative, messages, placements, and landing pages.
• Define performance metrics and use MMM/MTA insights to guide investments.
• Apply AI search and content insights to strengthen strategy and performance.
• Translate data into clear optimization plans and executive reporting.
• Communicate strategies and performance insights to senior leadership to influence tactics.
• Grow affiliate performance through partnerships and optimization.
• Evaluate new platforms and partnerships for fit and scale.
• Manage agency and platform partners against deliverables and expectations.
• Support Astound’s Inclusion and Belonging initiatives.

Skills

Paid media

Team leadership

Analytics

Forecasting

Excel

Communication

AI-enabled optimization

Education

Bachelor’s degree in Marketing/related field

Tools

GA4

Looker

Tableau

BigQuery

Google Ads

Microsoft Ads

Meta

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead our paid media program across search, social, programmatic, affiliate, and retargeting. You will guide a high-performing team, manage multi-market budgets, and drive optimization to increase conversions and customer value.

The role requires 5–8+ years in paid media with strong analytics. Proficiency in GA4, Looker, Tableau, BigQuery, Google/Microsoft/Meta platforms is expected. Bachelor’s degree preferred.