Paid Media Specialist

CUMULUS MEDIA; Dallas (TX); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Paid Media Specialist to join their dynamic team in Dallas. This hands-on role involves crafting and executing innovative digital marketing strategies that drive results and enhance brand visibility. You will collaborate closely with sales teams, leveraging your expertise in digital channels to engage target audiences effectively. If you are passionate about digital marketing and thrive in a fast-paced environment, this opportunity offers a platform to make a significant impact and grow your career in a supportive and creative atmosphere.

Benefits

Career Growth Opportunities

Health Benefits

Work-Life Balance Support

Collaborative Team Environment

Innovative Culture

Qualifications

• 5+ years of digital marketing experience required.
• Strong expertise in Google Ads and content marketing.

Responsibilities

• Design and optimize digital ad campaigns across various platforms.
• Collaborate with sales teams to enhance marketing strategies.

Skills

Digital Marketing

Content Creation

Google Ads

SEO

SEM

Social Media Marketing

Google Analytics

Data Analysis

Tools

Google Analytics (GA4)

Job description

Join to apply for the Paid Media Specialist role at CUMULUS MEDIA

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Join to apply for the Paid Media Specialist role at CUMULUS MEDIA

Company Overview

Are you a data-driven digital marketer with a knack for content creation and a passion for driving results? Cumulus Media Dallas is looking for a versatile and highly motivated Digital Marketing Strategist to join our team.

This is a hands-on role where you’ll develop and execute content-driven lead and demand generation strategies, craft compelling digital campaigns, and design engaging visuals to support our marketing efforts. You'll work closely with sales teams and leverage digital marketing channels to drive growth, enhance visibility, and generate leads for our brands.

Position Overview

About Cumulus Media Dallas

Cumulus Media Dallas is part of one of the largest media companies in the U.S., connecting millions of listeners daily through top-rated radio stations and cutting-edge digital platforms. We bridge the gap between audiences and the latest in music, news, and entertainment—all while pushing the boundaries of digital marketing innovation. Our team is passionate about creating strategic, results-driven campaigns that make an impact. If you’re ready to join a forward-thinking, fast-paced environment, we’d love to hear from you!

Key Responsibilities & Qualifications

What You’ll Do:

• Design, execute, and optimize digital ad campaigns across Performance Max, Demand Gen, Search, Video, Display, Meta, and TikTok.
• Develop and implement marketing campaigns to identify and engage target audiences, aligning with revenue objectives.
• Collaborate with sales teams to create and optimize sales sequences, landing pages, sales collateral, and more.
• Create and refine content for digital channels, including websites, social media, and advertising, while ensuring a strong brand voice.
• Continuously analyze and optimize website design, usability, and performance based on data insights.

What You Bring To The Team

• 5+ years of digital marketing experience.
• Expertise in Google Ads, SEO, SEM, social media, and content marketing.
• Proficiency in Google Analytics (GA4) and other reporting tools.
• Creative, detail-oriented, and data-driven mindset with excellent communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Up-to-date knowledge of digital marketing trends and technologies.

This is an in-person position at Cumulus Media Dallas.

Join us and help shape the future of digital marketing!

What We Offer

• Why You’ll Love Working With Us:
• Collaborative Team: Work alongside passionate professionals dedicated to digital marketing excellence.
• Career Growth: Unlock opportunities for advancement with clear pathways for personal and professional development.
• Innovative Culture: Be part of a forward-thinking team where your ideas are valued and put into action.
• Comprehensive Benefits: Enjoy a competitive salary, health benefits, and perks that support work-life balance.
• Impactful Role: As a Paid Media Specialist at Cumulus Media Dallas, you’ll play a key role in driving digital success and shaping our platform’s growth.

Ready to take the next step in your digital marketing career? Apply today at Cumulus Media Careers and make an impact!

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).