Paid Media Specialist

Motion Recruitment; Mercedes (TX); Remote; USD 60,000 - 75,000; Full time

Job summary

An established industry player is seeking a proactive Paid Media Specialist to drive business growth through innovative digital acquisition strategies. This role offers the opportunity to lead paid media campaigns, optimize performance across channels, and collaborate with cross-functional teams to achieve revenue goals. If you are passionate about digital marketing and thrive in a fast-paced, collaborative environment, this position is perfect for you. Join a dynamic team that values creativity and experimentation, and make a significant impact on the company's success.

Qualifications

• 3+ years of experience in paid media campaigns, especially paid search.
• Strong analytical skills for interpreting campaign data and making decisions.

Responsibilities

• Lead strategy and execution for paid media campaigns to support lead generation.
• Manage and allocate paid media budgets effectively across platforms.

Skills

Paid Search

Analytical Skills

Digital Marketing Platforms

Communication Skills

Education

Bachelor's Degree

Tools

Google Ads

Bing

LinkedIn

Google Analytics

Job description

Join to apply for the Paid Media Specialist role at Motion Recruitment

Join to apply for the Paid Media Specialist role at Motion Recruitment

Our Fortune 500 client is seeking a proactive and innovative Paid Media Specialist who thrives on using digital acquisition channels to drive measurable business growth. This role is ideal for someone who has deep experience in paid search and a track record of experimentation and innovation that has delivered clear results. You’ll be the strategic and tactical lead for paid media on a key product line, helping to generate pipeline, improve acquisition, and increase conversion.

Key Responsibilities

• Lead strategy and execution for paid media campaigns (primarily paid search; paid social and display are a plus) to support lead generation, customer acquisition, and brand visibility.
• Own performance for a specific product line across all relevant paid channels, optimizing for KPIs such as pipeline contribution, conversion rates, and ROI.
• Partner with cross-functional teams (Product Marketing, Field Marketing, Sales) to align media plans with go-to-market strategies and revenue goals.
• Manage and allocate paid media budgets effectively across platforms, continuously optimizing for performance and efficiency.
• Develop and implement measurement frameworks, providing regular reporting and insights to senior leadership.
• Stay current on industry trends, tools, and innovations, and regularly apply learnings to improve campaign outcomes.
• Foster a culture of testing and optimization—bringing new ideas forward and implementing experiments to improve results.
• Build and deliver channel-specific forecasts, informing broader revenue planning processes.
• Share campaign insights related to user behavior, audience segmentation, and messaging performance.
  
  

Required Qualifications

• Bachelor’s degree (4-year degree required).
• 3+ years of experience running paid media campaigns; paid search experience is required.
• Strong analytical skills with experience interpreting campaign data and making performance-driven decisions.
• Experience developing and optimizing landing pages or understanding how to drive post-click conversions.
• Proficiency in digital marketing platforms (Google Ads, Bing, LinkedIn, etc.) and analytics tools (Google Analytics, BI tools).
• Excellent written and verbal communication skills with the ability to present results to cross-functional stakeholders.
• Demonstrated ability to be proactive and innovative—able to speak to specific ideas or experiments you’ve led, and the outcomes.
• Comfortable working in a remote or distributed team environment.
  
  

Preferred Qualifications

• Experience in-house at a cybersecurity company (5 years preferred but not required).
• Experience with paid social and display advertising.
• Familiarity with full-funnel campaign design and the buyer’s journey.
• Landing page portfolio or examples of past work (if available and not proprietary) are welcomed.
  
  

This is a U.S.-based position with flexibility for remote, hybrid, or in-office work. If you’re passionate about using digital media to drive real business impact and thrive in a fast-paced, collaborative environment, we’d love to hear from you.

Posted By: VMS Sourcing

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Staffing and Recruiting

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