Paid Media Specialist

Commonstate; Chattanooga (TN); Remote; USD 60,000 - 70,000; Full time

Job summary

An innovative agency is seeking a Paid Media Specialist to manage client accounts and optimize campaigns across multiple platforms. This role involves planning, executing, and analyzing paid media strategies to ensure optimal performance and ROI. You'll collaborate with a dynamic team to deliver exceptional results while enjoying the flexibility of a fully remote position. With a commitment to fostering a supportive work environment, this opportunity offers unlimited PTO, comprehensive health benefits, and a chance to grow within a dedicated team. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Benefits

Unlimited PTO

Laptop provided

Bonus opportunities

401k program

Health insurance

Dental insurance

Vision insurance

Company paid life insurance

Qualifications

• 1-2 years experience in paid media, digital advertising, PPC, or SEM.
• Familiarity with SEO tools and major advertising platforms.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Analyze campaign performance and make adjustments for better ROI.
• Conduct keyword research and generate performance reports.

Skills

Paid Media Management

Digital Advertising

PPC

SEM

SEO

Organizational Skills

Problem-Solving Skills

Communication Skills

Education

1-2 years of experience in paid media or digital advertising

Tools

Google Ads

Facebook Ads

LinkedIn Ads

SEMRush

Google Search Console (GSC)

Job description

This range is provided by Commonstate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $70,000.00/yr

This is a remote opportunity, but you must be located in Chattanooga, TN or surrounding areas.

The Opportunity

As a Paid Media Specialist, you will manage a small portfolio of client accounts, ensuring that all routine tasks are executed efficiently and on time. You'll also assist in new campaign onboarding, collaborating closely with team members to deliver outstanding results across various paid media platforms.

Responsibilities:

• Assist in the planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, Google Display Network, AdRoll, LinkedIn, Facebook, and other marketing channels.
• Monitor campaign performance, budget allocation, and bidding strategies to ensure optimal ROI.
• Conduct research to identify relevant and high-performing keywords, target audiences, and new opportunities for campaign improvement.
• Regularly analyze data from various campaigns, adjusting strategies to improve ad relevance, targeting, and overall performance.
• Support in the analysis of campaign data to uncover trends, insights, and areas for optimization.
• Generate regular and ad-hoc performance reports, offering insights and actionable recommendations for continuous improvement.
• Troubleshoot performance issues, collaborate on identifying root causes, and help implement effective solutions.
• Own SEO project management and make recommendations to improve performance of keyword rankings, website performance, and organic traffic.

Requirements:

• 1-2 years of experience in paid media, digital advertising, PPC, SEM, or similar roles.
• Familiarity with SEO (search engine optimization) & tools such as SEMRush, GSC, etc.
• Familiarity with major advertising platforms like Google Ads, Facebook Ads, LinkedIn, etc.
• Experience working in a marketing agency environment is preferred.
• Strong organizational, problem-solving, and communication skills.
• Ability to collaborate effectively across teams and departments.

What’s provided:

• Fully remote
• Unlimited PTO
• Laptop provided
• Bonus opportunities
• Salary based on experience
• 401k program
• Health, Dental, and Vision insurance
• Company paid life Insurance policy

About Commonstate

When we set out to start an agency we each had the same motivation - to build a better life for those around us. This common goal paired with our shared love for the places we call home in Tennessee and Arkansas, made perfect sense to call ourselves Commonstate. We work with clients directly as well as agencies, media companies, and other advertisers from coast to coast. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including Healthcare, Home Services, SaaS, and agency (white label) to name a few.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services