Paid Media Specialist

Elevated Beauty Group; United States; Remote; USD 70,000 - 105,000; Full time

Job summary

Join a forward-thinking company as a Paid Media Specialist, where you'll drive growth through innovative digital marketing strategies. This exciting role involves crafting and executing paid media campaigns across various platforms, ensuring optimal ROI. You'll analyze performance metrics and collaborate with creative teams to produce engaging content. With a focus on the beauty industry, this position offers a dynamic environment for those passionate about marketing and data analysis. If you're ready to make a significant impact in a vibrant team, this opportunity is perfect for you.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401k Retirement Plan

Employee Product Allowance

Complimentary On-site Snacks

Mandatory Birthdays Off

Competitive Paid Time Off

Qualifications

• 7+ years in digital marketing, with experience in the beauty industry preferred.
• Proficient in managing paid media campaigns across various platforms.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Develop and execute paid media plans tailored to brand objectives.
• Analyze campaign performance metrics and provide insights for optimization.
• Collaborate with internal teams to ensure alignment on campaign goals.

Skills

Digital Marketing

Campaign Strategy

Data Analysis

Budget Management

A/B Testing

Communication Skills

Analytical Skills

Social Media Marketing

SEO

Email Marketing

Education

Bachelor's degree in Marketing

Equivalent professional experience

Tools

Google Ads

Meta Business Suite

Analytics Platforms

Project Management Tools

Job description

As Elevated Beauty Group’s Paid Media Specialist, you’ll be responsible for driving growth through data-driven online marketing strategies that focus on measurable outcomes such as customer acquisition, lead generation and revenue growth. You will be pivotal in crafting and executing sophisticated paid digital strategies across Google, Meta and Programmatic channels to grow and maximize the return on investment (ROI) for advertising efforts across the Elevated Beauty Group portfolio. This role demands an individual with substantial expertise in digital marketing and campaign strategy, preferably within the hair and beauty industry and/ or consumer packaged goods.

Hours: 9am-6pm ET (Full Remote)

Directly Reports to: VP of Marketing, Simply Organic

Key Responsibilities:

• Collaborate with our VP of Marketing and Brand Presidents to define campaign goals, key performance indicators (KPIs), target audiences, and creative requirements for campaign success.
• Develop and execute comprehensive paid media plans and advertising strategies tailored to brand objectives.
• Create, deploy, manage, and optimize campaigns across search, display, social, and other digital platforms, ensuring above-benchmark performance.
• Conduct thorough campaign research and preparation, including keyword research, audience segmentation, and UTM parameter creation.
• Leverage paid channels like Google Ads, Meta, LinkedIn, and programmatic advertising.

Data Analysis & Reporting

• Analyze campaign performance metrics (e.g., CPC, CTR, CPA, ROAS).
• Provide ongoing performance updates and insights to all stakeholders, identifying opportunities for optimization and growth.
• Maintain clear and proactive communication with internal teams and clients to ensure alignment on campaign progress and goals.
• Utilize project management tools to prioritize tasks and manage workload effectively, ensuring all deadlines are met efficiently.

Optimization & Testing

• Conduct A/B testing to refine creative content, audience targeting, and bidding strategies.
• Continuously improve ad performance through data-driven decisions.

Budget Management

• Allocate and manage advertising budgets effectively across channels.
• Ensure campaigns are cost-efficient and meet or exceed targets.
• Work with creative teams to produce engaging ad content.
• Partner with product, sales, and customer success teams to align marketing efforts with business goals.

Staying Updated

• Stay current on industry trends, algorithm updates, and new tools or platforms.

Skills Required:

• Bachelor’s degree in marketing, advertising, communications, or a related field (or equivalent professional experience).
• Proficiency in digital ad platforms (e.g., Google Ads, Meta Business Suite).
• 2+ years of experience managing digital and/or traditional paid media campaigns, including search, display, and social platforms.
• A minimum of 7 years' experience in digital marketing.
• Confident experience working directly within Meta Ads Manager and Google Ads platforms, and the ability to set up ads from scratch.
• Solid comprehension of diverse digital marketing channels, including web design, content marketing, social media, SEO, SEM, and email marketing.
• Proficiency in utilizing digital marketing tools, analytics platforms, and marketing automation systems.
• Strong analytical prowess, coupled with a data-centric approach to decision-making.
• Demonstrated history of budget management and the delivery of outcomes within budget constraints.
• Proven ability to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.
• Strategic thinking and attention to detail.
• Strong communication and presentation skills, with the capability to articulate intricate concepts to internal stakeholders with confidence.
• Team player with a collaborative, can-do, and yet humble mindset that is results-driven.
• Familiarity with the latest trends in AI and digital marketing and related usage models.
• Health, Vision and Dental Insurance
• 401k retirement plan and employer match incentive
• Employee Product Allowance (Free Beauty Products of your choice every month)
• Complimentary on-site coffee and snacks
• Mandatory Birthdays Off and competitive paid time off policy.

About Elevated Beauty Group (EBG):

At Elevated Beauty Group (EBG), we are committed to creating, incubating, and scaling high-performance beauty brands that inspire confidence, celebrate diversity, and connect with consumers in impactful ways. Our portfolio of beauty brands spans hair, color cosmetics, skincare and distribution across mass, prestige and professional markets. Together, we are creating the future of beauty with precision and passion for building brands, products, people and experiences that enrich lives and elevate our world.

An Equal Opportunity Employer & Advocate

We are fiercely focused and true to our mission, vision and values— but also fiercely dedicated to diversity and inclusion, leaving the communities we enter better off than we found them. We are not just an equal opportunity employer — we understand the importance of elevating voices that are not always readily heard. We are dedicated to cultivating an enriched workforce with diverse perspectives and experiences, while practicing cultural humility, as we navigate the needs of a vibrant and varied constituency.

Don’t meet all desired requirements? Studies have shown that some people are less likely to apply to jobs unless they meet every single desired qualification. At EBG, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every desired qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail Health and Personal Care Products

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