Paid Media Specialist (Meta and Google Ads)

AstroVed; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative organization is on the lookout for a detail-oriented Paid Media Specialist to enhance their digital marketing efforts. This role involves planning, executing, and optimizing paid media campaigns across platforms like Meta and Google Ads. You'll collaborate with creative teams to develop impactful ads while analyzing performance metrics to drive continuous improvement. With a focus on professional growth, this position offers a chance to work in a supportive environment that values your contributions and aims to make a global impact. If you're passionate about digital marketing and eager to make a difference, this opportunity is perfect for you.

Benefits

Competitive salary

Performance incentives

Professional growth opportunities

Collaborative work environment

Qualifications

• 4+ years of experience in managing paid media campaigns.
• Strong analytical skills for optimizing campaign performance.

Responsibilities

• Plan and execute paid media campaigns on Meta and Google Ads.
• Analyze performance and implement strategies to improve KPIs.

Skills

Paid Media Campaign Management

Meta Ads Manager

Google Ads

Google Analytics

A/B Testing

Analytical Skills

Communication Skills

Detail-oriented

Education

Google Ads Certification

Meta Blueprint Certification

Tools

Google Analytics

Meta Business Suite

Job description

Astroved is seeking a detail-oriented and proactive Paid Media Specialist (Meta and Google Ads) with over 4+years of experience to join our team.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns on Meta and Google Ads.
• Develop and manage budgets to ensure optimal allocation of resources.
• Analyze campaign performance and implement strategies to improve KPIs like CTR and ROAS.
• Conduct A/B testing for ads, landing pages, and audience targeting.
• Create and refine audience segmentation strategies using demographic and behavioral data.
• Collaborate with design and content teams to create high-impact ad creatives and copy.
• Generate performance reports and actionable insights for stakeholders.
• Track and analyze campaign effectiveness using tools like Google Analytics and Meta Business Suite.
• Stay updated on platform algorithms, policies, and industry trends to maintain competitive performance.

Key Requirements:

• 4+ years of experience managing paid media campaigns on Meta and Google Ads.
• Proven expertise in Meta Ads Manager, Google Ads, and Google Analytics.
• Strong analytical skills to derive insights and optimize campaigns effectively.
• Experience in A/B testing and conversion rate optimization.
• Excellent communication skills to coordinate with cross-functional teams.
• Detail-oriented and self-motivated with a passion for digital marketing.
• Certifications in Google Ads and Meta Blueprint are preferred.
• Preferably experienced in running campaigns for the US market.

Benefits:

• Competitive salary and performance incentives.
• A collaborative and innovative work environment.
• Opportunities for professional growth and development.
• The chance to work with a purpose-driven organization impacting lives globally.

How to Apply:

Interested candidates can send their resume to [e-mail].