Paid Media Coordinator

NDG; La Plata (MD); Remote; USD 45,000 - 55,000; Full time

Job summary

An innovative marketing firm is seeking a Paid Media Coordinator to drive impactful digital campaigns. In this fully remote role, you'll collaborate with top home builders to enhance lead generation efforts. This position is perfect for detail-oriented individuals eager to grow their expertise in both digital and traditional media. You'll manage ad campaigns, communicate with vendors, and support a dynamic team dedicated to improving the home-buying journey. Join a supportive work family that values professional development and work-life balance, while making a difference in people's lives.

Benefits

Excellent health care benefits

401K retirement plan with matching

Professional development planning

Work from home

Team outings and gatherings

Qualifications

• 1-3 years of experience in digital marketing and paid media.
• Strong organizational skills and attention to detail.
• Proficient in Google Ads and social media platforms.

Responsibilities

• Coordinate digital ad campaigns across various platforms.
• Assist with traditional media responsibilities and vendor communication.
• Collaborate with cross-functional teams to ensure campaign success.

Skills

Paid Search

Paid Social

Display Advertising

Google Ads

Microsoft Ads

Facebook Ads Manager

Google Analytics

Data-driven Thinking

Strong Communication Skills

Organizational Skills

Tools

G Suite

Demand Side Platforms (DSPs)

Job description

Are you a professional paid media marketer with a desire to demonstrate results in an ever-competitive digital marketing space? Are you fascinated by strategy, always looking to improve results through testing, excited when you find efficiencies and plugged into the ever-changing paid media space?

Do you have big ideas, an open mind, and an interest in residential real estate? Do you love to learn, grow, and be challenged, but can also remain calm under pressure? Would you describe yourself as driven, yet humble?

If so, you could be NDG's next Paid Media Coordinator.

At NDG, we are more than just a performance marketing firm; we are trusted guides in the home-buying journey. We innovate marketing strategies that challenge our clients and ourselves to serve home buyers better, ensuring they find their dream homes. Join our team, and you'll work with some of the nation's leading home builders and developers, contributing to meaningful projects that improve people's lives.

The Paid Media Coordinator supports NDG's lead generation efforts by assisting with the day-to-day coordination and execution of both digital and traditional media campaigns. This role is designed for someone detail-oriented, curious, and eager to grow their expertise across platforms. You'll help ensure paid media campaigns are launched accurately and on time, working alongside subject matter experts and supporting execution across Google Ads, Meta Ads, and real estate portals.

You'll also assist with select traditional media responsibilities for clients with print, radio, and out-of-home placements-handling insertion orders, trafficking creative, and communicating with vendor reps to keep campaigns running smoothly.

The Paid Media Coordinator is an ideal role for someone looking to grow within a fast-paced marketing team, gaining hands-on experience while being surrounded by collaborative, high-performing teammates.

Responsibilities

Digital Campaign Coordination:

• Support the Associate Director and Digital Marketing Manager in the execution of digital ad campaigns across paid search, paid social, display, and real estate listings platforms for assigned clients
• Assist in trafficking creative assets and launching campaigns according to internal procedures and media plans
• Maintain clean naming conventions, campaign tracking, and platform hygiene within digital ad accounts
• Stay organized and detail-focused, ensuring campaign tasks are completed accurately and on time
• Monitor live campaign budgets and flag potential errors, overspend, or delivery issues to senior team members
• Support tagging, UTM parameter accuracy, and basic pixel implementation or tracking verification
  
  

Traditional Media Support

• Assist in the coordination of traditional media campaigns for clients with active print, radio, and out-of-home (OOH) buys
• Communicate directly with media vendors regarding insertion orders, deadlines, creative specifications, and changes
• Prepare and distribute insertion orders (IOs), confirm placements, and upload media schedules to NDG's media planning platform
• Maintain organized records of all media kits, vendor contacts, creative assets, and deadlines
• Draft POVs and basic media recommendations using templates and AI tools, in partnership with marketing strategy team members
• Organize and attend client status meetings as needed to support alignment between marketing strategy and media coordination
  
  

Cross-Functional Support And Development

• Collaborate with members of the Digital Marketing, Marketing Services, and Creative teams to ensure paid campaigns are aligned and fully supported
• Maintain open and proactive communication with internal stakeholders to anticipate and meet deadlines
• Embrace training opportunities to grow skills in both digital and traditional media management
• Support cross-functional workflows by being a consistent and dependable team contributor
• Help build and maintain shared process documentation for media execution and coordination
• Take initiative to expand knowledge of NDG's homebuilder client base, media channels, and campaign strategies
• Show interest in new technologies and platforms, especially those related to AI, automation, and media operations
  
  

Qualifications

Experience / Skills:

• A minimum of 1-3 years of experience within the digital marketing and/or paid media industries-with specific expertise in Paid Search, Paid Social, and Display platforms
• Knowledge of Google Ads, Microsoft Ads, Facebook Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics and data/conversion tracking
• Understanding of media planning and strong organizational skills
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
• A willingness to learning new skills and own daily tasks
  
  

Key Characteristics

• Attention to detail and strong time management skills in a fast-paced business environment
• Desire to continually learn more about the craft, the business, and the industries we serve
• Strong organization skills, showing an ability to successfully manage projects and meet deadlines
  
  

Benefits

Compensation / Leave:

• Competitive annual salary based on skills and experience
• Excellent health care benefits including dental, vision, etc.
• 401K retirement plan with company matching contributions
  
  

Culture / Perks

• A team that is a true "work family" that has fun together at agency outings, gatherings, and industry awards events
• Work from the comfort of your home office (this is a fully-remote position)
• Professional development planning, coaching, and mentoring program for every team member
  
  

Salary: $45000 - $55000 per year

Job Posted by ApplicantPro