Paid Media Growth Lead – Google Performance

Formlabs; Somerville, Northern (MA, KY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Equity (RSUs)

Healthcare coverage

401K matching

Parental Leave

Sabbatical

Out-of-Office plan

Employee parking

On-site meals & snacks

Professional development

Unlimited 3D prints

Job summary

Formlabs in Somerville, MA is seeking a Manager, Paid Media to own global paid media strategy across Google ecosystems. You will run campaigns, manage budgets to CAC/ROAS targets, and collaborate with Analytics on measurement and attribution.

We look for a data-driven leader who can forecast, optimize spend, and explain impact to senior stakeholders. Equity and growth opportunities accompany this role at Formlabs.

Qualifications

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

Skills

Performance marketing

Budget management

Data analysis

Forecasting

Attribution

Experimentation

AI tools

Stakeholder communication

Tools

Google Ads

Job description

Formlabs in Somerville, MA is seeking a Manager, Paid Media to own global paid media strategy across Google ecosystems. You will run campaigns, manage budgets to CAC/ROAS targets, and collaborate with Analytics on measurement and attribution.

We look for a data-driven leader who can forecast, optimize spend, and explain impact to senior stakeholders. Equity and growth opportunities accompany this role at Formlabs.