Manager, Paid Media

Formlabs; Somerville, Northern (MA, KY); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Equity (RSUs)

Healthcare coverage

401K matching

Parental Leave

Sabbatical

Out-of-Office plan

Employee parking

On-site meals & snacks

Professional development

Unlimited 3D prints

Job summary

Formlabs in Somerville, MA is seeking a Manager, Paid Media to own global paid media strategy across Google ecosystems. You will run campaigns, manage budgets to CAC/ROAS targets, and collaborate with Analytics on measurement and attribution.

We look for a data-driven leader who can forecast, optimize spend, and explain impact to senior stakeholders. Equity and growth opportunities accompany this role at Formlabs.

Qualifications

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

Skills

Performance marketing

Budget management

Data analysis

Forecasting

Attribution

Experimentation

AI tools

Stakeholder communication

Tools

Google Ads

Job description

## Manager, Paid Media**Department:** Global Marketing **Location:** Somerville, MA---**About Formlabs:**Do you want to change how the world creates?At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.**Your Impact:**We are seeking a highly skilled and motivated **Manager, Paid Media** who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.**What You’ll Do:*** Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)* Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets* Allocate spend across markets, channels, and audiences to balance growth and efficiency* Work with Analytics on measurement, incrementally, and attribution—and turn the results into action* Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.**About You:*** 3+ years in performance/growth marketing with a track record of measurable results managing large budgets* Deep hands-on experience managing paid media budgets in Google shopping Ads.* Strong analytical chops—you use data to decide, measure, and prioritize.* Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.* Solid grasp of attribution, experimentation, and conversion optimization.* Thrive in fast-moving, ambiguous environments with a high degree of ownership.* Use AI tools fluently in your daily work, held to the same quality bar as your own.**Our Benefits & Perks:*** Robust equity program to build future wealth through RSUs* Comprehensive healthcare coverage (Medical, Dental, Vision)* 401K matching and access to financial advisors* Generous paid Parental Leave (up to 16 weeks)* Tenure-based paid Sabbatical Leave (up to 6 weeks)* Flexible Out of Office Plan – Take time when you need it* Ample on-site parking & pre-tax commuter benefits* Healthy on-site lunches, snacks, beverages, & treats* Regular sponsored professional development opportunities* Many opt-in culture events across our diverse community* And of course... unlimited 3D prints*We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.***Even if you don't check every box, but see yourself contributing, please apply.** Help us build an inclusive community that will change the face of 3D printing.**Compensation** Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.The annual base pay range for this role is:$100,000—$160,000 USD