Associate, Performance Marketing

Formlabs; Somerville (MA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

On-site parking

Healthy meals on-site

Professional development opportunities

Culture events

Job summary

Formlabs in Somerville, MA is seeking an Associate, Performance Marketing to own paid media across Google's ecosystems. You will run campaigns day-to-day, manage budgets, and use data to drive decisions.

This IC role requires 0–2 years in performance marketing with hands-on Google Shopping Ads experience and strong analytical skills. You will forecast, report to senior stakeholders, and test new growth strategies while leveraging AI tools.

Qualifications

• 0–2 years in performance marketing with measurable results
• Hands-on experience managing paid media budgets in Google Shopping Ads
• Strong analytical chops to measure, decide, and prioritize

Responsibilities

• Run and optimize paid campaigns across Google ecosystems (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences for growth vs. efficiency
• Collaborate with Analytics on measurement, attribution, and turning results into action
• Continuously test new hypotheses, tactics, and partnerships to unlock scalable growth

Skills

Paid media management

Google Ads management

Budget management

Analytics & measurement

Forecasting

Cross-functional communication

AI in marketing

Tools

Google Ads

Google Analytics

Excel/Sheets

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before.

We're a team of hand-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivatedAssociate, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hand-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What You'll Do:

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

About You:

• 0-2 years in performance/growth marketing with a track record of measurable results managing large budgets
• Deep hand-on experience managing paid media budgets in Google shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.