Growth-Focused Performance Marketing Manager (Google Ads)

Formlabs; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Formlabs seeks a Manager, Performance Marketing to lead global paid acquisition strategies in the Google ecosystem (Search, Shopping, YouTube, Display). You will own channel budgets, forecasts, and performance metrics, and work closely with Analytics to optimize attribution and lift.

This IC role demands data-driven decision making, strong analytics, and hands-on budget management. You will test hypotheses, allocate spend across markets, and partner with senior stakeholders to explain business

Qualifications

• 3+ years in performance/growth marketing with measurable results managing large budgets.
• Strong analytical chops; use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Use AI tools fluently in daily work, with quality bar
• Hands-on experience managing paid media budgets in Google Shopping Ads.

Responsibilities

• Own paid media campaigns across Google (Search, Shopping, YouTube, Display).
• Manage budgets, CAC, ROAS, and efficiency targets.
• Allocate spend across markets, channels, and audiences for growth and efficiency.
• Collaborate with Analytics on measurement, incrementality, and attribution; turn results into action.

Skills

Performance marketing

Data-driven decisions

Forecasting budgets

AI tools fluency

Google Ads

Attribution & experimentation

Tools

Google Ads

Job description

Formlabs seeks a Manager, Performance Marketing to lead global paid acquisition strategies in the Google ecosystem (Search, Shopping, YouTube, Display). You will own channel budgets, forecasts, and performance metrics, and work closely with Analytics to optimize attribution and lift.

This IC role demands data-driven decision making, strong analytics, and hands-on budget management. You will test hypotheses, allocate spend across markets, and partner with senior stakeholders to explain business