Google Ads Manager

Formlabs; Somerville (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Formlabs is hiring a Manager, Google Ads to lead global paid acquisition across the Google ecosystem (Search, Shopping, YouTube, Display). You will run campaigns day-to-day, manage budgets, and optimize spend to hit efficiency targets.

This IC role blends strategic thinking with hands-on execution. You’ll forecast budgets, work with Analytics on measurement and attribution, test new tactics, and drive scalable growth for 3D printing.

Qualifications

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Help us build an inclusive community that will change the face of 3D printing.

Responsibilities

• Run campaigns day-to-day, manage budgets, and make the spend work harder.
• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets.
• Allocate spend across markets, channels, and audiences to balance growth and efficiency.
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action.
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

Skills

Google Ads

Budget management

Analytics

Attribution

Conversion optimization

AI tools

Forecasting

Performance marketing

Tools

Google Shopping Ads

Job description

• We are seeking a highly skilled and motivated Manager, Google Ads who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
• You’ll run campaigns day-to-day, manage budgets, and make the spend work harder
• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth

This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisions3+ years in performance/growth marketing with a track record of measurable results managing large budgetsDeep hands-on experience managing paid media budgets in Google shopping AdsStrong analytical chops—you use data to decide, measure, and prioritizeSolid grasp of attribution, experimentation, and conversion optimizationUse AI tools fluently in your daily work, held to the same quality bar as your ownThrive in fast-moving, ambiguous environments with a high degree of ownershipComfort building forecasts, managing budgets, and explaining business impact to senior stakeholders Help us build an inclusive community that will change the face of 3D printing