Manager, Performance Marketing Growth

Front Door Defense; Somerville, Northern (MA, KY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Equity

Healthcare

401K

Parental Leave

Sabbatical

Flexible PTO

On-site parking

Healthy meals

Professional development

Culture events

Unlimited 3D prints

Job summary

Formlabs in Somerville, MA is seeking a Manager of Performance Marketing to own and optimize Google-paid media campaigns. You will manage budgets, hit CAC/ROAS targets, and drive scalable growth with data-driven decisions.

The role combines strategic thinking with hands-on execution across Search, Shopping, YouTube, and Display, reporting to senior stakeholders and collaborating with Analytics.

Qualifications

• 3+ years in performance marketing with measurable results.
• Hands-on experience managing large Google paid media budgets.
• Strong analytical skills to drive decisions and prioritization.
• Ability to forecast, report, and explain impact to stakeholders.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
• Own channel budgets and forecasts; manage CAC, ROAS, and efficiency targets.
• Allocate spend across markets, channels, and audiences for growth and efficiency.
• Collaborate with Analytics to measure, attribute, and take action on insights.
• Test new hypotheses, tactics, and partnerships to unlock scalable growth.

Skills

Performance marketing

Google Ads

Budget management

Analytics

Forecasting

Attribution

Campaign optimization

Cross-functional communication

Tools

Google Shopping Ads

Job description

Manager, Performance Marketing

Manage and optimize global Google paid media campaigns to hit CAC and ROAS targets

Location: Somerville, Massachusetts

Compensation: $100,000 - 160,000 USD / year

About The Role

Manager, Performance Marketing

At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before.

We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What You'll Do:

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

About You:

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
• Deep hands-on experience managing paid media budgets in Google shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation Every Formlabs employee receives equity because everyone contributes to building the company. You'll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is:$100,000 —$160,000 USD