Paid Growth Manager — Acquisition & App Store Elevation

Quizlet; California; Hybride; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Healthy work-life balance

20 vacation days

Health, dental, and vision insurance (

401k with company match

LinkedIn Learning access

Paid Family Leave, FSA, HSA, commuter,

Volunteer time off (40 hours)

Résumé du poste

Quizlet is seeking a hands-on growth marketer to own paid acquisition end-to-end. You will manage budgets across social, search, app install, and emerging placements, and partner with our growth agency to optimize performance.

You will own the measurement narrative including CAC and payback, and refine creative testing with Brand, Social, and Design teams. You will also oversee app store presence, coordinate with Product Marketing, and plan around seasonal spikes to maximize impact while

Qualifications

• Deep hands-on experience owning paid media budgets across multiple channels, with direct accountability for efficiency targets.
• Strong analytical foundation — comfortable with attribution's limits, incrementality testing, cohort analysis, and LTV/CAC modeling, and able to explain all of it to people who aren't marketers.
• Comfort delving into the technical foundations of the practice, from creative to data and everything in between; you should be able to build dashboards, describe tracking and segmentation needs, and help partners in engineering diagnose and troubleshoot issues
• Experience managing agencies or vendors: briefing them well, raising the quality of what comes back, and knowing when to bring work in-house.
• Creative judgment. You can look at an ad and have an opinion about why it will or won't work, and you partner well with the people who make them.
• Consumer subscription or app experience, ideally with a product that has strong seasonality or a Gen Z audience.
• Recognized authority in your field — cross-functional partners seek out your opinion — with the judgment to make independent calls and prioritize against department goals without being told.
• Self-starter; proactive by nature, with a bias toward action over deliberation.

Responsabilités

• Own paid acquisition end-to-end across core channels — paid social, search, app install, and emerging placements — from strategy and budget allocation via daily optimization of creative down through ongoing refinement of landing pages.
• Evaluate and direct growth agency partnerships on paid execution: decide what stays in-house versus what they run; set the brief, hold the work to our standards, and refine the execution loop.
• Own the measurement story — attribution, incrementality testing, and the CAC and payback math that tells us whether a channel deserves more budget.
• Evolve the creative testing engine in partnership with Brand, Social, and Design — turning organic winners into paid assets, and feeding performance learnings back into what the content teams make.
• Own our app store presence across iOS and Google Play: keep listings current and test screenshots, copy, and metadata to lift conversion on the installs you buy, in coordination with Product Marketing and with an eye out for opportunities to deepen our partnerships.
• Run acquisition against our seasonal shape. Our business spikes hard around back-to-school, finals, and other similar times; you plan budget and creative against those peaks rather than spending evenly across the year.
• Partner with Lifecycle to connect acquisition to activation, so the users you buy actually become users we keep.
• Forecast and report on spend, efficiency, and contribution to new user and subscription growth, and bring a clear point of view on where the next dollar should go. This work includes working closely with engineering and data science.

Connaissances

Paid media budgeting

Analytical modeling (LTV/CAC)

Dashboards & data viz

Agency/vendor management

Creative judgment

Subscription/app experience

Cross-functional collaboration

Self-starter / proactive

Description du poste

Quizlet is seeking a hands-on growth marketer to own paid acquisition end-to-end. You will manage budgets across social, search, app install, and emerging placements, and partner with our growth agency to optimize performance.

You will own the measurement narrative including CAC and payback, and refine creative testing with Brand, Social, and Design teams. You will also oversee app store presence, coordinate with Product Marketing, and plan around seasonal spikes to maximize impact while