Paid Growth Manager: Data-Driven Acquisition & ROI

Quizlet; St. Louis (MO); Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Vacation days

Health insurance

401k match

Learning resources

Volunteer PTO

Hybrid in SF

Job summary

Quizlet is seeking a hands-on Growth/Paid Media Lead to own paid acquisition end-to-end across core channels. You will partner with our growth agency and internal marketing teams to optimize budgets, test creative, and drive scalable installs.

You will own measurement and analytics, including CAC/payback, and evolve the creative testing engine. The role requires strong cross-functional collaboration and a bias toward action, with a hybrid SF office location.

Qualifications

• Deep hands-on experience owning paid media budgets across multiple channels.
• Strong analytical foundation with attribution, incrementality testing, cohort analysis, and LTV/CAC modeling.
• Ability to build dashboards, describe tracking/segmentation needs, and diagnose issues with partners.

Responsibilities

• Own paid acquisition end-to-end across core channels including social, search, app installs, and emerging placements.
• Direct growth agency partnerships; decide what stays in-house and refine the execution loop.
• Own the measurement story: attribution, incrementality, CAC and payback math for leadership.
• Evolve the creative testing engine with Brand, Social, and Design to drive paid assets.
• Manage app store presence across iOS/Google Play; optimize listings, screenshots, copy, and metadata.
• Plan budget and creative around seasonal peaks (back-to-school, finals, etc.).
• Connect acquisition to activation with Lifecycle teams to convert buyers into active users.
• Forecast and report spend, efficiency, and growth to senior leadership with data-backed recommendations.

Skills

Paid media budgets

Attribution modeling

Dashboard building

Agency management

Creative testing

Lifecycle collaboration

Seasonality planning

Subscription apps

Tools

GA4

Mixpanel

Tableau

Job description

Quizlet is seeking a hands-on Growth/Paid Media Lead to own paid acquisition end-to-end across core channels. You will partner with our growth agency and internal marketing teams to optimize budgets, test creative, and drive scalable installs.

You will own measurement and analytics, including CAC/payback, and evolve the creative testing engine. The role requires strong cross-functional collaboration and a bias toward action, with a hybrid SF office location.