Growth Marketing Manager: Paid Search & Acquisition

TrulyHired; Glendale (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid vacation days

Paid holidays

Job summary

Age of Learning seeks a Growth Marketing Manager (mid-senior) to own paid search, display, and video campaigns across Google Ads and Microsoft Advertising. You will drive subscriber growth, optimize landing pages, and manage the full funnel from keyword strategy to conversions across web and app channels.

The role emphasizes SQL-driven analysis, experimentation, and cross-functional collaboration with Creative, Product, and Engineering to maximize ROI and scale user acquisition efforts in a

Qualifications

• 5+ years of experience in performance or growth marketing or user acquisition with focus on paid search
• Hands-on experience managing Google Search and Bing/Search campaigns including keyword strategy, bidding, ad copy, and extensions
• Hands-on experience managing Google Display and YouTube video campaigns
• Experience with large budgets and measurable results against CPA, ROAS, or LTV targets
• Proficiency in SQL for marketing analysis and querying large datasets
• Experience with web and app user acquisition including app install campaigns and deep linking
• Understanding of marketing analytics, conversion tracking, and attribution and KPI management
• Familiarity with measurement tools such as Google Analytics, Adjust, and Google Ads Editor
• Attention to detail and ability to work cross-functionally in a team cross-department
• Strong knowledge of UTM tagging and conversion tracking setup across web and mobile apps

Responsibilities

• Own strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft Advertising
• Build and manage keyword architecture, match type, negative keywords, and bidding across brand, non-brand, and competitor campaigns
• Write, test, and optimize responsive search ads and ad extensions (sitelinks, callouts, snippets) for better CTR and conversions
• Identify opportunities in emerging search features, audiences, and markets and recommend improvements
• Conduct competitor and keyword market analysis and stay current on platform updates
• Plan and optimize Google Display and YouTube campaigns including targeting, placements, formats, and bidding
• Collaborate with Creative to develop display/video assets and test creative and formats
• Evaluate display/video impact alongside search using attribution and incrementality to guide budget allocation
• Launch and scale user acquisition campaigns across browser and mobile app environments
• Define and implement tracking (UTM conventions, conversion events, tag/pixel setup) with Engineering/Analytics
• Monitor performance daily, troubleshoot tracking/attribution/platform issues efficiently
• Develop reporting and dashboards to track performance against goals
• Present performance insights and recommendations to Growth leadership and stakeholders
• Partner with Creative, Legal, Product, Design, and Engineering on landing page testing and CRO across web and app

Skills

Performance marketing

Growth marketing

User acquisition

Paid search

SQL for marketing

Tools

Google Ads

Microsoft Advertising

Google Analytics

GA4

Google Tag Manager

Job description

Age of Learning seeks a Growth Marketing Manager (mid-senior) to own paid search, display, and video campaigns across Google Ads and Microsoft Advertising. You will drive subscriber growth, optimize landing pages, and manage the full funnel from keyword strategy to conversions across web and app channels.

The role emphasizes SQL-driven analysis, experimentation, and cross-functional collaboration with Creative, Product, and Engineering to maximize ROI and scale user acquisition efforts in a