Mobile App Growth Manager — Scale Paid & Organic

FP Markets; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive remuneration

Autonomy and growth opportunities

Multicultural team environment

Job summary

You will oversee paid user acquisition and organic growth, optimise store listings, and drive cross‑channel installs with SEO, content, CRM and partnerships. Strong analytical skills and experience with MMPs and major ad platforms are essential.

Qualifications

• Experience in online retail trading (FX/CFDs), iGaming or crypto.
• Experience with major ad platforms (Apple Search Ads Advanced, Google App Campaigns, Meta, TikTok) and programmatic DSPs.
• 4+ years in mobile app user acquisition with ownership of a multi-channel paid budget (USD 250k+ per month).
• Proven ASO results on App Store and Google Play.
• Deep knowledge of MMPs (AppsFlyer, Adjust or Branch) and post-ATT measurement.
• Strong analytical skills and proficiency in Excel/Google Sheets and BI dashboards.

Responsibilities

• Plan, launch and optimise app install and in‑app event campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic DSPs.
• Optimise beyond installs to registration, KYC completion and FTD with value-based bidding.
• Own the UA budget and pacing by region, reallocating spend weekly based on CPA and ROAS.
• Brief and test creative with the Creative team and run a structured creative testing roadmap.
• Source, onboard and manage app networks and agencies with fraud controls.
• Own App Store/Google Play ASO: metadata, keywords, screenshots, localisation and experiments.
• Drive web‑to‑app and cross‑channel installs with SEO, Content, Social, CRM and Partnerships.
• Manage measurement setup with MMPs (AppsFlyer/Adjust), SKAdNetwork and privacy sandbox; collaborate with BI for cohort and LTV reporting.
• Collaborate with Product/Dev on onboarding, KYC and first‑deposit flows to lift install‑to‑FTD.

Skills

Mobile app growth

Paid UA

Analytical skills

Budget management

English fluency

Tools

AppsFlyer

Adjust

SKAdNetwork

Branch

Apple Search Ads Advanced

Google Ads / Google Mobile Ads

Meta Mobile Ads

TikTok for Business

Programmatic DSPs

Job description

You will oversee paid user acquisition and organic growth, optimise store listings, and drive cross‑channel installs with SEO, content, CRM and partnerships. Strong analytical skills and experience with MMPs and major ad platforms are essential.