Growth Architect: Paid Social & Mobile Apps

Employers from Greece; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Autonomy over growth budget

Global team

Training budget

Job summary

FP Markets is seeking a Full-time Paid Social & Mobile App Growth Manager. You will own two growth levers: paid social campaigns across web and app, and mobile app growth from install to first-time deposit (FTD).

You will set strategy, manage a multi-channel budget, and decide spend between web sign-ups and app installs based on ROAS and CPA targets. Responsibilities include strategy, budget, acquisition across Meta/TikTok/others, ASO, cross-channel attribution, and collaboration with CRM and

Qualifications

• 4+ years in paid acquisition across web and mobile app channels.
• Experience in paid social platforms (Meta, TikTok, etc.) and app install campaigns.
• Hands-on ownership of multi-channel growth budgets (> USD 250k/month).
• Experience with regulated or high-CPA acquisition and deposits.
• Fluent English, written and spoken.

Responsibilities

• Own paid social and app acquisition strategy, budget, and forecast for target regions.
• Plan and optimize campaigns across Meta, TikTok, Snapchat, X, LinkedIn, Reddit for leads and installs.
• Manage app install campaigns on Apple Search Ads and Google App Campaigns; oversee networks and partners.
• Drive ASO and organic growth with keyword research, metadata optimisation, localisation.
• Collaborate with CRM, Product, and Data Engineering on attribution, ROAS, and cohort reporting.
• Support compliance with financial advertising policies across regulators.

Skills

Paid acquisition

Multi-channel budgeting

App growth

Data analysis

English fluency

Tools

AppsFlyer

SKAdNetwork

MMP

Conversions API

Google Analytics

Job description

FP Markets is seeking a Full-time Paid Social & Mobile App Growth Manager. You will own two growth levers: paid social campaigns across web and app, and mobile app growth from install to first-time deposit (FTD).

You will set strategy, manage a multi-channel budget, and decide spend between web sign-ups and app installs based on ROAS and CPA targets. Responsibilities include strategy, budget, acquisition across Meta/TikTok/others, ASO, cross-channel attribution, and collaboration with CRM and