Growth Principal Product Manager

Quizlet; California; Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

20 vacation days

Health, dental, and vision insurance

401k with company match

LinkedIn Learning access

Paid Family Leave

FSA / HSA

Commuter benefits

Wellness benefits

Annual volunteer time off

Job summary

Quizlet in San Francisco is seeking a Principal Product Manager, Growth to shape how we attract, activate, and retain learners worldwide. You will define a growth strategy across free experiences, ads, localization, and monetization, turning learner insights into engaging experiences and durable revenue.

You will be a senior IC within Growth and Monetization, partnering with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations to drive cross-functional impact.

Qualifications

• Proven track record leading growth for consumer products at scale across activation, engagement, retention, or product-led acquisition.
• Strong product judgment in freemium or ad-supported businesses.
• Experience setting strategy in ambiguous spaces and linking experiments into a growth plan.
• Deep analytical and experimentation skills, including cohort analysis, funnels, and A/B testing.
• Experience partnering with Engineering and Design to shape customer experiences.
• Ability to influence senior stakeholders and drive cross-functional execution.
• Mentorship and collaboration to elevate strategy beyond the immediate team.

Responsibilities

• Define the growth strategy and set portfolio priorities with key partners.
• Improve onboarding, activation, and repeat engagement across digital experiences.
• Build growth loops with sharing, referrals, and community content to attract new users.
• Grow ads revenue while balancing learning outcomes and user trust.
• Lead international growth through localization and market-specific experiences.
• Connect growth to monetization with free vs paid journeys and pricing choices.
• Lead rigorous experimentation with clear success criteria and instrumentation.

Skills

Growth leadership

Product strategy

Analytical thinking

Experimentation

Cross-functional leadership

Stakeholder influence

Mentorship

Tools

SQL

Job description

Quizlet in San Francisco is seeking a Principal Product Manager, Growth to shape how we attract, activate, and retain learners worldwide. You will define a growth strategy across free experiences, ads, localization, and monetization, turning learner insights into engaging experiences and durable revenue.

You will be a senior IC within Growth and Monetization, partnering with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations to drive cross-functional impact.