Principal Growth & Monetization Product Manager

Quizlet; St. Louis (MO); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401k with company match

20 vacation days

LinkedIn Learning

Wellness benefits

Paid family leave

Volunteer time off

Job summary

Quizlet in San Francisco offers a hybrid role for Principal Product Manager, Growth. You will define growth strategy across the free experience, ads, internationalization, and growth loops, translating learner needs into engaged experiences and sustainable revenue.

You will partner with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations to align roadmaps and drive adoption and monetization globally.

Qualifications

• Proven track record leading growth for consumer products at scale.
• Strong product judgment in freemium or ad-supported models.
• Deep analytical and experimentation skills (cohorts, funnels, A/B tests).
• Ability to influence senior stakeholders and partner teams without formal authority.

Responsibilities

• Define growth strategy: identify audiences, needs, and opportunities, align roadmap.
• Improve onboarding, activation, and engagement to drive value early.
• Build growth loops: sharing, referrals, user-generated content to attract and retain learners.
• Grow ads revenue while balancing study completion and trust.
• Lead international growth with localization and market-specific experiences.
• Connect growth to long-term monetization with subscriptions and payments.
• Build a rigorous experimentation practice with clear success criteria.
• Lead through influence across teams and mentor others.

Skills

Growth strategy

Growth at scale

Analytics & experimentation

Cross-functional collaboration

Mentorship & leadership

Senior stakeholder influence

Product judgment

Job description

Quizlet in San Francisco offers a hybrid role for Principal Product Manager, Growth. You will define growth strategy across the free experience, ads, internationalization, and growth loops, translating learner needs into engaged experiences and sustainable revenue.

You will partner with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations to align roadmaps and drive adoption and monetization globally.