Growth Marketing Manager, Paid Acquisition & Analytics

Quizlet; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Vacation days

Health, dental, and vision insurance

401k with company match

LinkedIn Learning access

Family leave and wellness benefits

Volunteer time off

Job summary

Quizlet in San Francisco is seeking a hands-on Growth Marketing professional to own paid acquisition end-to-end across social, search, app install, and emerging placements, from strategy to landing-page optimization.

You will manage budgets with an internal team and external agencies, own the measurement story (CAC, attribution, payback), and partner with Brand, Social, and Product Marketing to continually improve creative and performance.

Qualifications

• Deep hands-on experience owning paid media budgets with direct accountability for efficiency targets.
• Strong analytical foundation — comfortable with attribution's limits, incrementality testing, cohort analysis, and LTV/CAC modeling.
• Comfort with technical foundations from creative to data; able to build dashboards and describe tracking needs.
• Experience managing agencies or vendors; briefing them to raise quality and knowing when to in-house.
• Creative judgment; ability to critique ads and collaborate with creators.
• Consumer subscription or app experience with seasonality or Gen Z.
• Recognized authority; able to make independent calls and prioritize goals.

Responsibilities

• Own paid acquisition end-to-end across core channels: paid social, search, app install, and emerging placements, from strategy and budget allocation to landing-page refinement.
• Evaluate and direct growth agency partnerships; decide what stays in-house vs. what they run; set briefs and ensure quality.
• Own the measurement story: attribution, incrementality testing, CAC and payback math; defend numbers to leadership and adjust when data says so.
• Evolve the creative testing engine in partnership with Brand, Social, and Design, turning winners into paid assets and feeding learnings back to content teams.
• Own our app store presence across iOS and Google Play; keep listings current and test creatives to lift conversion.
• Run acquisition against seasonal shape; plan budgets and creatives around back-to-school, finals, and similar peaks.
• Partner with Lifecycle to connect acquisition to activation and ensure buyers become retained users.
• Forecast and report spend, efficiency, and contribution to new user and subscription growth; collaborate with engineering and data science.

Job description

Quizlet in San Francisco is seeking a hands-on Growth Marketing professional to own paid acquisition end-to-end across social, search, app install, and emerging placements, from strategy to landing-page optimization.

You will manage budgets with an internal team and external agencies, own the measurement story (CAC, attribution, payback), and partner with Brand, Social, and Product Marketing to continually improve creative and performance.