Optical Store GM: Lead Team, Drive Growth & Care

National Vision, Inc.; University (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k match

Stock purchase plan

Flex Spending Account

Paid time off

Parental leave

Eyewear discount

Disability insurance

Life Insurance

College scholarship

Job summary

America’s Best in Florida is seeking a General Manager to lead a busy optical retail store, drive sales, and ensure outstanding patient experiences. You will oversee daily operations, coaching the team, managing budgets, and partnering with the Doctor to deliver high-quality care.

In this role you’ll recruit and develop staff, implement brand standards, and maintain financial performance while upholding safety and service excellence. Equal opportunity employer.

Qualifications

• 5+ years of retail experience with supervisory exposure.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Communication

Coaching

Organization

Problem-solving

Education

Bachelor’s degree

Job description

America’s Best in Florida is seeking a General Manager to lead a busy optical retail store, drive sales, and ensure outstanding patient experiences. You will oversee daily operations, coaching the team, managing budgets, and partnering with the Doctor to deliver high-quality care.

In this role you’ll recruit and develop staff, implement brand standards, and maintain financial performance while upholding safety and service excellence. Equal opportunity employer.