Optical Store GM: Lead, Grow & Delight Patients

National Vision, Inc.; Fayetteville (NC); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401k with company match

Paid time off

Parental leave

Eyewear discount

Life Insurance

Scholarship program

Employee discounts

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy team, drive results, and create an outstanding experience for patients and associates. As General Manager, you’ll own store performance, operations, merchandising, training, and patient care, setting a tone of service and teamwork while partnering with the Doctor to provide the highest level of care.

You will oversee staffing, budgets, reporting, audits, and compliance, while recruiting and developing

Qualifications

• 5+ years of retail experience with supervisory exposure.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Communication skills

Organization

Problem-solving

Leadership

Sales focus

Education

Bachelor's degree or equivalent experience

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy team, drive results, and create an outstanding experience for patients and associates. As General Manager, you’ll own store performance, operations, merchandising, training, and patient care, setting a tone of service and teamwork while partnering with the Doctor to provide the highest level of care.

You will oversee staffing, budgets, reporting, audits, and compliance, while recruiting and developing