Optical Store GM: Lead Teams, Drive Sales, Deliver Care

National Vision, Inc.; Dothan (AL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k retirement savings with company/

Generous Paid Time Off & Company Hol-

Parental leave

Employee eyewear discount

Short- and Long-Term Disability

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a high-performing team and deliver outstanding patient and customer experiences. You’ll drive store performance, coaching and development, and ensure compliance with brand standards.

This role emphasizes leadership, financial accountability, and collaboration with clinical staff to provide top-tier eye care while achieving sales goals in a fast-paced retail environment.

Qualifications

• 5+ years of retail experience.
• Knowledge of the optical industry preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead and coach teams.
• Strong communication, organization, and problem-solving skills.
• Passion for delivering exceptional customer service and driving sales.
• Solid understanding of store operations and financial performance.

Responsibilities

• Oversee all daily store operations, staffing, inventory, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials.

Skills

Retail management

Leadership

Customer service

Communication

Problem solving

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a high-performing team and deliver outstanding patient and customer experiences. You’ll drive store performance, coaching and development, and ensure compliance with brand standards.

This role emphasizes leadership, financial accountability, and collaboration with clinical staff to provide top-tier eye care while achieving sales goals in a fast-paced retail environment.