Onsite MarTech Enablement Analyst for Growth

SWBC; San Antonio (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Work/Life balance

401(k) retirement plans

Wellness program

Job summary

SWBC is seeking a MarTech Enablement Analyst to own and optimize the organization’s marketing technology stack, including the CRM and CMS environments. The role focuses on governance, security, scalability, and enabling campaigns within a compliant, regulated framework.

You’ll bridge Marketing and IT, translate business needs into secure technical solutions, lead CRM projects and website updates, and drive data-driven decisions for growth and customer experience.

Qualifications

• Bachelor's degree in IT, business, marketing, data analytics, or related field.
• Minimum of five years in marketing technology enablement or related IT roles.
• Experience administering CRM ecosystems (Salesforce preferred) and CMS environments.
• Strong knowledge of system architecture, governance, security, and compliance.

Responsibilities

• Serve as SME and primary owner of digital marketing platforms (CRM and CMS).
• Establish and enforce governance, security, and compliance standards.
• Translate business needs into secure, scalable technical solutions.
• Lead CRM projects and website updates from discovery to launch.
• Coordinate timelines, testing, deployment, and stakeholder alignment.
• Design workflows and intake processes to enable secure marketing execution.
• Ensure platforms capture/route data for analytics and revenue reporting.

Skills

Marketing technology

Stakeholder management

Strategic planning

Data-driven decision making

Governance & security

Education

Bachelor's degree

Tools

Salesforce CRM

CMS Platform

Job description

SWBC is seeking a MarTech Enablement Analyst to own and optimize the organization’s marketing technology stack, including the CRM and CMS environments. The role focuses on governance, security, scalability, and enabling campaigns within a compliant, regulated framework.

You’ll bridge Marketing and IT, translate business needs into secure technical solutions, lead CRM projects and website updates, and drive data-driven decisions for growth and customer experience.