MarTech Lead

Trade Nation; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem and shape it across a regulated, multi‑jurisdiction environment. You will define the MarTech strategy, architecture, roadmap and vendor landscape while partnering with Marketing, Product, Engineering and Data.

This is a hands‑on role: you will make technology decisions, drive requirements and delivery, and own the FY27 MarTech roadmap, including 2027 rebrand workstream.

Qualifications

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering, or a related field.
• Hands‑on experience with headless CMS platforms and analytics tools such as HubSpot (or equivalent CRM), GA4, server‑side tagging, Amplitude.
• Strong front‑end development experience with JavaScript, TypeScript, React.js, Angular, or comparable frameworks.
• Proven ability to evaluate, implement, optimize, and rationalize technology solutions, including vendor selection and buy‑versus‑build decisions.
• Solid understanding of digital marketing compliance, data governance and regulatory requirements; fintech/trading/regulated industries a plus.
• Experience leveraging AI tools in marketing to drive measurable outcomes in a remote‑first environment.

Responsibilities

• Own the MarTech strategy and architecture, audit, rationalisation roadmap and future‑state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server‑side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well‑defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Skills

MarTech strategy

Tech stack ownership

Headless CMS

HubSpot CRM

Analytics tools

Frontend development

Vendor negotiations

Tools

HubSpot

GA4

Server-side tagging

Amplitude

Mixpanel

React

TypeScript

Job description

We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.

You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands‑on role where you will make technology and vendor decisions, shape requirements and drive delivery.

Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server‑side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.

Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.

What you’ll be responsible for

• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future‑state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server‑side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well‑defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering, or a related field, including at least 2 years of ownership and management of a marketing technology stack.
• Hands‑on experience with headless CMS platforms, enterprise marketing and analytics tools such as HubSpot (or equivalent CRM), GA4, server‑side tagging, Amplitude, Mixpanel, or similar solutions, as well as strong technical expertise in modern web technologies, including 4‑5+ years of front‑end development experience with JavaScript, TypeScript, React.js, Angular, or comparable frameworks.
• Proven ability to evaluate, implement, optimize, and rationalize technology solutions, including vendor selection, contract negotiation, and buy‑versus‑build decision‑making.
• Strong project delivery, documentation, and stakeholder management skills, with experience defining scope, technical requirements, milestones, and ownership across cross‑functional teams.
• Solid understanding of digital marketing compliance, including consent management, data governance, and regulatory requirements. Experience in regulated industries such as fintech, trading, gambling, or insurance is a strong advantage.
• Practical experience leveraging AI tools in marketing to drive measurable business outcomes, with the ability to collaborate effectively across Marketing, Product, Engineering, and Data teams in a remote‑first environment.