Oncology Patient Engagement Marketing – Associate Director

TalentAlly; Rahway (NJ); Remote; USD 157,000 - 247,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) retirement

Paid holidays

Job summary

TalentAlly is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy. You will craft patient-centered campaigns across adherence, in-office touchpoints, and digital channels, aligning with cross-functional teams to support PSP transitions from consideration to enrollment.

The role emphasizes authentic patient voices, data-driven optimization, and readiness for future indications, with remote/hybrid work options and a comprehensive benefits package.

Qualifications

• 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or agency experience.
• Proven track record in developing and executing consumer campaigns, digital and social strategies, DTC channels, omnichannel patient experiences.
• Strong leadership, collaboration, and business agility.

Responsibilities

• Design, launch, and optimize adherence and persistency strategy across customer segments and partners.
• Deliver in-office strategies to move patients from consideration to conversion with shared decision-making frameworks.
• Coordinate with PSP transitions and educational design to build confidence from treatment start to completion.
• Lead the branded web ecosystem strategy and digital engagement to reach patients, families, and caregivers with timely guidance.
• Define Patient Ambassador Strategy to ensure authentic patient voices educate others.
• Incorporate insights for commercial messaging and resource design while monitoring melanoma advocacy trends.
• Partner with Global Communications to align brand strategy with media opportunities and monitor patient sentiment.
• Map patient journey for future indications with launch readiness frameworks.

Skills

Engagement Strategies

Market Research

Oncology Marketing

Patient Adherence

Patient Engagement

Strategic Thinking

Strategy Development

Cross-functional leadership

Education

Bachelor's degree (BA/BS)

MBA required

Advanced degree preferred

Job description

TalentAlly is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy. You will craft patient-centered campaigns across adherence, in-office touchpoints, and digital channels, aligning with cross-functional teams to support PSP transitions from consideration to enrollment.

The role emphasizes authentic patient voices, data-driven optimization, and readiness for future indications, with remote/hybrid work options and a comprehensive benefits package.