Associate Director, Oncology Patient Engagement Marketing

PR Girl Manifesto; Upper Gwynedd Township (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Job summary

PR Girl Manifesto seeks an Associate Director of US Oncology Marketing, Patient Engagement Strategy to lead patient and caregiver initiatives across the journey from consideration to conversion. This role shapes PSP transitions, enhances patient voices, and drives adherence across a complex cancer care ecosystem.

The ideal candidate brings 5+ years in consumer/patient marketing within pharma/biotech, strong cross-functional collaboration, and a data-driven, ROI-focused mindset.

Qualifications

• 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or Agency experience.
• Proven track record in developing and executing consumer campaigns, digital and social strategies, DTC channels, omnichannel patient experiences.
• Growth mindset, strong collaboration, and business agility.

Responsibilities

• Design, launch, and optimize cross-functional adherence and persistency strategy.
• Deliver in-office strategies to drive consideration to conversion with shared decision-making frameworks.
• Coordinate patient engagement to enroll into PSP and inform education design.
• Lead branded web ecosystem strategy and digital engagement to reach patients and caregivers.
• Define patient ambassador strategies to authentically voice patient perspectives.
• Incorporate patient insights to inform commercial messaging and resource design.
• Monitor trends and advocacy dynamics in melanoma to shape messaging and programs.
• Collaborate with Global Communications to align brand initiatives with media milestones.

Job description

PR Girl Manifesto seeks an Associate Director of US Oncology Marketing, Patient Engagement Strategy to lead patient and caregiver initiatives across the journey from consideration to conversion. This role shapes PSP transitions, enhances patient voices, and drives adherence across a complex cancer care ecosystem.

The ideal candidate brings 5+ years in consumer/patient marketing within pharma/biotech, strong cross-functional collaboration, and a data-driven, ROI-focused mindset.