Associate Director, Oncology Patient Engagement & Adherence

PR Girl Manifesto; Pennsylvania; Hybrid; USD 157,000 - 247,000; Full time

Job summary

Merck is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy for individualized neoantigen therapy. The role focuses on patient and caregiver engagement across the journey, including adherence, PSP transitions, and provider engagement.

You will shape in-office and digital touchpoints, and coordinate with global teams to align messaging and initiatives. The ideal candidate will have 5+ years in consumer/patient marketing within pharma or biotech, strong leadership,

Qualifications

• 5+ years in consumer/patient marketing within pharma/biotech or agency.
• Experience developing consumer campaigns across digital and traditional channels.
• Ability to influence without direct authority in a matrix organization.

Responsibilities

• Design, launch, and optimize patient engagement and adherence strategies.
• Develop in-office and digital patient journey enhancements to support PSP transitions.
• Lead web and social strategies to educate and empower patients and caregivers.

Skills

Engagement strategies

Market research

Oncology marketing

Strategic thinking

Cross-functional leadership

ROI measurement

Education

Bachelors degree (BA/BS)

MBA

Job description

Merck is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy for individualized neoantigen therapy. The role focuses on patient and caregiver engagement across the journey, including adherence, PSP transitions, and provider engagement.

You will shape in-office and digital touchpoints, and coordinate with global teams to align messaging and initiatives. The ideal candidate will have 5+ years in consumer/patient marketing within pharma or biotech, strong leadership,