Director, Oncology Marketing Portfolio Strategy – Remote

PR Girl Manifesto; Upper Gwynedd Township, Northern (Montgomery County, KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

PR Girl Manifesto is seeking a Director of US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital marketing strategy across a broad oncology portfolio. You will drive customer experience, engagement concepts, and the omnichannel plan for HCPs and HCCs, coordinating with global teams to align assets, metrics, and launches.

The role requires 6+ years in HCP oncology marketing, 8+ years in pharma, and strong leadership in portfolio strategy with digital assets.

Qualifications

• 6+ years in HCP marketing experience, preferably in oncology
• 3+ years developing digital marketing assets including websites and interactive field resources
• 8+ years of experience in the pharmaceutical industry
• Strong relationship building, problem solving, teamwork, analytical and communication skills
• Experience leading brand strategy and implementation across multiple indications/brands
• Ability to work in a fast-paced, matrixed organization
• Experience with agile framework is preferred

Responsibilities

• Develop and evolve customer experience and engagement strategy across digital assets
• Lead portfolio marketing strategy for US Oncology brands
• Drive omnichannel customer engagement with analytics and market research
• Partner with multiple stakeholders across US and global teams for alignment
• Support cross-indication strategies and prioritize initiatives based on business priorities
• Lead agile teams across oncology products and ensure timely launches

Skills

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

HCP Marketing

Market Access

Market Research

Oncology Marketing

People Leadership

Pharmaceuticals Marketing

Portfolio Management

Strategic Thinking

Strategy Development

Education

Bachelor's degree

Master's degree (MBA)

Job description

PR Girl Manifesto is seeking a Director of US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital marketing strategy across a broad oncology portfolio. You will drive customer experience, engagement concepts, and the omnichannel plan for HCPs and HCCs, coordinating with global teams to align assets, metrics, and launches.

The role requires 6+ years in HCP oncology marketing, 8+ years in pharma, and strong leadership in portfolio strategy with digital assets.