Associate Director, Oncology Patient Engagement Marketing

MSD; Pennsylvania; Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

Job summary

MSD is seeking an Associate Director, US Oncology Marketing, Patient Engagement Strategy, to lead patient and caregiver engagement across the melanoma journey, optimize PSP transitions, and coordinate in-office and digital touchpoints to support shared decision making.

The ideal candidate has 5+ years in consumer/patient pharma marketing, a proven track record in omnichannel campaigns, strong cross-functional leadership, and the ability to influence in a matrixed organization while delivering

Qualifications

• 5+ Consumer/Patient marketing experience in pharma/biotech or agencies
• Proven track record in consumer campaigns, digital and social strategies
• Growth mindset with collaboration and business agility
• Strong leadership, problem solving, teamwork, and communication
• Ability to influence in a matrix organization with cross-functional teams
• Ability to plan, prioritize, and execute while anticipating challenges
• Strong measurement and ROI framework experience
• Cross-functional leadership and senior-stakeholder influence
• High legal/compliance IQ and regulatory awareness
• Patient-centric mindset and empathy throughout the patient journey

Responsibilities

• Adherence strategy design, launch, and optimization across functions
• In-office strategy to drive consideration to conversion with shared decision-making
• Coordinate PSP transitions and education design for patient confidence
• Lead branded web and digital engagement strategies with a patient-first focus
• Define patient ambassador strategy to educate and empower patients
• Incorporate insights for messaging and resource design with medical liaison
• Monitor trends and advocate landscape in oncology to inform programs
• Collaborate with global comms for media opportunities and social listening
• Map patient journeys for future indications with launch readiness in mind

Skills

Patient engagement

Consumer marketing

Omnichannel campaigns

Cross-functional leadership

Analytical & ROI

Strategic thinking

Presentation skills

Influence without authority

Regulatory awareness

Patient advocacy

Education

Bachelor's degree (BA/BS)

MBA

Job description

MSD is seeking an Associate Director, US Oncology Marketing, Patient Engagement Strategy, to lead patient and caregiver engagement across the melanoma journey, optimize PSP transitions, and coordinate in-office and digital touchpoints to support shared decision making.

The ideal candidate has 5+ years in consumer/patient pharma marketing, a proven track record in omnichannel campaigns, strong cross-functional leadership, and the ability to influence in a matrixed organization while delivering