Associate Director, Oncology Patient Engagement Strategy

MSD; Upper Gwynedd Township (Montgomery County); Hybrid; GBP 118,000 - 185,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

MSD is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy, to lead patient and caregiver engagement across the journey from consideration to conversion. The role focuses on adherence optimization, PSP transitions, and authentically amplifying patient voices within a highly matrixed organization.

The candidate will drive digital and in-office strategies, collaborate with Global Communications, and shape launch readiness for future indications.

Qualifications

• 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or Agency experience.
• Proven track record in developing and executing consumer campaigns, digital and social strategies, DTC channels, omnichannel patient experiences
• A growth mindset, strong collaboration, and business agility
• Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills
• Ability to influence without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to plan, prioritize, execute, anticipate challenges
• Strong measurement and ROI framework experience; data‑driven optimization.
• High Legal/Compliance IQ; experience operating within regulatory constraints.
• Patient-Centric Mindset: Deep empathy and commitment to enhancing patient and caregiver experiences

Responsibilities

• Design, launch, and optimize cross-functional adherence and persistency strategy.
• Deliver in-office strategies to drive consideration to conversion with SDM and P2P engagement.
• Coordinate with PSP to ensure seamless enrollment transitions and educate accordingly.
• Lead the branded web ecosystem strategy and digital engagement across patient touchpoints.
• Define and shape patient voice through brand strategy and patient ambassadors.
• Incorporate patient insights into messaging, campaigns, and resource design.
• Monitor patient sentiment and unmet needs via social listening.
• Map patient journey for future indications with global teams.

Skills

Engagement Strategies

Market Research

Oncology Marketing

Patient Adherence

Patient Engagement

Strategic Thinking

Strategy Development

Leadership

Influence without authority

Education

Bachelor's degree

MBA

Job description

MSD is seeking an Associate Director of US Oncology Marketing, Patient Engagement Strategy, to lead patient and caregiver engagement across the journey from consideration to conversion. The role focuses on adherence optimization, PSP transitions, and authentically amplifying patient voices within a highly matrixed organization.

The candidate will drive digital and in-office strategies, collaborate with Global Communications, and shape launch readiness for future indications.