Director, Oncology Marketing — Portfolio & Customer Engagement

PR Girl Manifesto; Pennsylvania; Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Annual bonus opportunity

Long-term incentive plan

Comprehensive benefits package

Job summary

PR Girl Manifesto seeks a Director to shape the US oncology marketing portfolio strategy and customer engagement across digital assets, including websites and digital field resources. You will lead cross-functional teams, drive agile initiatives, and manage analytics to optimize omnichannel experiences for HCPs and HCCs in the US Oncology Portfolio.

The role requires strong leadership, strategic thinking, and deep experience in oncology marketing, digital assets, and portfolio management, with

Qualifications

• Bachelor's degree required.
• 6+ years of HCP marketing experience, preferably in oncology.
• 3+ years developing digital marketing assets (websites and interactive resources).
• 8+ years in the pharmaceutical industry.

Responsibilities

• Develop and evolve customer experience and engagement strategy across digital assets.
• Lead agile teams and influence stakeholders to deliver omnichannel campaigns.
• Monitor digital analytics to support omnichannel customer experience across the portfolio.
• Partner with US and global teams to align strategies and prioritize initiatives.

Skills

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

Healthcare Personnel Marketing

Market Access

Market Research

Oncology Marketing

People Leadership

Pharmaceuticals Marketing

Portfolio Management

Strategic Thinking

Strategy Development

Education

Bachelor's degree

Job description

PR Girl Manifesto seeks a Director to shape the US oncology marketing portfolio strategy and customer engagement across digital assets, including websites and digital field resources. You will lead cross-functional teams, drive agile initiatives, and manage analytics to optimize omnichannel experiences for HCPs and HCCs in the US Oncology Portfolio.

The role requires strong leadership, strategic thinking, and deep experience in oncology marketing, digital assets, and portfolio management, with