Senior Oncology Marketing: Patient Engagement Strategy Lead

MSD; North Wales (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Job summary

MSD, based in the United States, seeks an Associate Director to lead Patient Engagement Strategy Marketing in US Oncology. The role focuses on adherence optimization, patient and caregiver voice, and proactive journey design from consideration to conversion.

Hybrid work with a strong emphasis on cross‑functional collaboration and data‑driven insights. You will shape PSP transitions, refine digital touchpoints, and align commercial messaging with patient needs.

Qualifications

• 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or Agency experience.

Responsibilities

• Adherence Strategy: design, launch, and optimize adherence strategies across segments.
• In‑Office Strategy: drive patient consideration to conversion with shared decision‑making.
• Web Strategy: develop a patient‑first digital ecosystem with behavioral insights.
• Future Indications: map patient journey for pipeline indications and launch readiness.

Skills

Engagement Strategies

Market Research

Oncology Marketing

Patient Adherence

Patient Engagement

Strategic Thinking

Strategy Development

Leadership

Education

Bachelor's degree

MBA

Job description

MSD, based in the United States, seeks an Associate Director to lead Patient Engagement Strategy Marketing in US Oncology. The role focuses on adherence optimization, patient and caregiver voice, and proactive journey design from consideration to conversion.

Hybrid work with a strong emphasis on cross‑functional collaboration and data‑driven insights. You will shape PSP transitions, refine digital touchpoints, and align commercial messaging with patient needs.