On-Site Premium Venue Sales Executive — Live Events

ASM Global; United States; On-site; USD 90,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid vacation

401(k) plan

Job summary

Legends Global is seeking a Premium Sales Representative to drive revenue across designated U.S. markets.

You will own the pipeline, convert prospects into multi-year premium seating commitments, and lead on-site and off-site presentations to decision-makers. This role requires 3+ years in sports or live entertainment sales, a proven track record of closing five-figure deals, and the ability to navigate long sales cycles with senior executives.

Qualifications

• 3+ years of sales experience in sports, live entertainment, or venue hospitality.
• Demonstrated success closing five-figure or larger deals, with a personal closing role.
• Ability to communicate credibly with C-level executives, business owners, and major donors.
• Comfort with a longer, relationship-driven sales cycle and the organization to manage a full pipeline at multiple stages simultaneously.
• Proficiency in CRM, Microsoft Office, and presentation/AV tools.
• Valid driver’s license and reliable transportation for off-site client meetings.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Build and Own Your Pipeline: Generate qualified new business through outbound calling, referrals, networking, and creative lead sourcing, alongside leads provided by the partner organization.
• Qualify prospects consultatively to match the right premium product to the right buyer, rather than pushing inventory.
• Maintain disciplined, accurate CRM records so pipeline, forecast, and activity reporting hold up under scrutiny.
• Sell the Vision Before It Exists: Deliver sales presentations on site in preview and experience centers, at the venue, and on campus, and off site at prospect locations.
• Use renderings, VR, models, and hard hat tours to make an unbuilt product feel real, specific, and worth committing to.
• Serve as the internal and external expert on venue enhancements, premium amenities, and what each product actually delivers.
• Close Multi-Year Commitments: Secure contractually obligated, multi-year agreements from C-level executives, business owners, high-net-worth individuals, and major donors.
• Manage five- and six-figure deals from first conversation through executed contract and collected payment.
• Convert existing season ticket holders and donors into premium buyers where a migration or renovation program calls for it.
• Hit the Number: Meet or exceed individual and team revenue goals, and hit the activity benchmarks (calls, appointments, presentations) that produce them.
• Share what works. Playbooks built on one project get scaled to the next one.
• Represent Legends Global and Our Partner: Entertain and nurture clients and prospects through networking events, game-day hosting, seat visits, open houses, and one-on-one meals.

Skills

Sales experience

Five-figure deals

C-level communication

Relationship selling

CRM proficiency

MS Office

Presentation/AV tools

Education

Bachelor’s degree or equivalent experience

Tools

CRM software

Microsoft Office

Presentation/AV tools

Job description

Legends Global is seeking a Premium Sales Representative to drive revenue across designated U.S. markets.

You will own the pipeline, convert prospects into multi-year premium seating commitments, and lead on-site and off-site presentations to decision-makers. This role requires 3+ years in sports or live entertainment sales, a proven track record of closing five-figure deals, and the ability to navigate long sales cycles with senior executives.