Omnichannel Strategy Partner

AbbVie Inc.; Northern (KY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Dental insurance

Vision insurance

Job summary

AbbVie is seeking an Omnichannel Marketing Partner to support regional field teams by coordinating omnichannel engagement and advanced analytics. You will customize digital tactics, monitor dashboards, identify educational gaps, and translate insights into field actions.

You will collaborate across sales, brand marketing, analytics, and digital solutions to develop KPIs and optimize channel mix, with a focus on driving pull-through and improving CRM and omnichannel programs.

Qualifications

• Bachelor’s Degree required.
• Total experience: 8+ years.
• 3+ years sales experience or directly supporting sales.
• 3+ years of hands-on experience with brand & digital marketing tools and analytics tools.
• 3+ years of cross-functional strategy/leadership experience.
• Digital native with strong analytical skills.
• Excellent reporting and communication skills.

Responsibilities

• Provide call planning and prospecting support for a regional DM/CAE team.
• Optimize digital communication strategies to share promotional product information.
• Act as a conduit between field sales and brand marketing, giving voice-of-customer feedback.
• Design and execute digital campaigns for HCPs, including messaging journeys and measurement.
• Work with the digital agency of record to optimize non-personal promotion campaigns.

Education

Bachelor’s Degree

Tools

CRM systems

Excel

PowerPoint

Analytics tools

Job description

AbbVie is seeking an Omnichannel Marketing Partner to support regional field teams by coordinating omnichannel engagement and advanced analytics. You will customize digital tactics, monitor dashboards, identify educational gaps, and translate insights into field actions.

You will collaborate across sales, brand marketing, analytics, and digital solutions to develop KPIs and optimize channel mix, with a focus on driving pull-through and improving CRM and omnichannel programs.