Omnichannel Marketing Manager, Consumer DTC

AbbVie Inc.; Mettawa (IL); Hybrid; USD 120,000 - 170,000; Full time

Job summary

AbbVie seeks a Marketing Manager for Omnichannel Strategy – Consumer to lead omnichannel plans across the Rheumatology portfolio (RINVOQ, SKYRIZI). You will translate brand strategy into patient-focused channel plans and work with media partners to optimize campaigns using first-party data insights.

You will partner with brand teams, APEX, and data partners to activate CDP capabilities, develop audience segmentation, and deliver across digital media channels with a focus on patient outreach,

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• Experience in pharmaceutical/healthcare DTC marketing preferred; CPG experience with consumer media considered.
• Demonstrated ability to translate strategy into channel-level execution plans.
• Strong media data fluency — ability to pull insights from performance data and translate into clear, actionable recommendations.
• Proven experience working cross-functionally in a high-matrixed organization; ability to influence without direct authority.
• Strong written and verbal communication skills; comfort presenting to senior stakeholders.

Responsibilities

• Lead consumer omnichannel strategy across RINVOQ and SKYRIZI indications and translate strategy into channel-level plans.
• Strategize customer experiences with areas like programmatic, paid social, search, CRM/email, streaming audio/video, and connected TV.
• Collaborate with brand teams on briefs; own strategy and optimization recommendations with creative/media partners.
• Drive measurement and performance reporting across DTC/consumer media channels.
• Partner with agencies and data partners to activate CDP capabilities and first-party data strategies.

Skills

Media data fluency

Cross-functional collaboration

Communication skills

Strategic thinking

Education

Bachelor's degree

MBA or advanced degree preferred

Tools

CDP platforms

Job description

AbbVie seeks a Marketing Manager for Omnichannel Strategy – Consumer to lead omnichannel plans across the Rheumatology portfolio (RINVOQ, SKYRIZI). You will translate brand strategy into patient-focused channel plans and work with media partners to optimize campaigns using first-party data insights.

You will partner with brand teams, APEX, and data partners to activate CDP capabilities, develop audience segmentation, and deliver across digital media channels with a focus on patient outreach,